New Delhi: The i20 Active, a crossover-styled vehicle based on the Elite i20, has been launched in India at prices (ex-showroom Delhi) starting at Rs 6.38 lakh for the petrol variants and Rs 7.63 lakh for the diesel options.
The i20 Active boasts a higher ground clearance, a more rugged bodywork and retuned 1.2-litre petrol and the 1.4-litre diesel engines. It gets mildly spruced up interiors as well, but the equipment list remains largely similar to the Elite i20.
Hyundai has also introduced new colour options with the i20 Active viz. brown, black and grey.
The i20 Active will compete with the likes of Toyota Etios Cross, Volkswagen Cross Polo and Fiat Avventura which are priced in range of Rs 6.23 lakh and Rs 8.5 lakh.
"The i20 Active will be a trend setter model reflecting Hyundai's modern premium brand direction and will propel Hyundai's growth in India," Hyundai Motor India Ltd (HMIL) MD & CEO, B S Seo told reporters here.
Hyundai, which is eyeing a sales milestone of 5 lakh units in domestic market, is gearing up for a full play in the fast emerging sports utility vehicle segment to add volumes.
The company is set to introduce ix25 SUV in India around August-September this year, ahead of festive season. This would then complete HMIL's range of SUVs in India.
With i20 Active, the company plans to address lower-end customers, who are looking for a sporty and stylish vehicle. The company already sells premium SUV Santa Fe, priced up to Rs 29.94 lakh.
Last month, the company had launched the updated version of its mid-sized sedan Verna, priced up to Rs 12.19 lakh.
The pricing (ex-showroom Delhi) of the i20 Active is as follows:
i20 Active (Petrol):
Base - Rs 6.38 lakh
S - Rs 7.09 lakh
i20 Active (Diesel):
Base - Rs 7.63 lakh
S - Rs 8.34 lakh
SX - Rs 8.89 lakh