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Hyundai Releases Road Safety Awareness Films to Bring Behavioural Change in Drivers

Hyundai Be the Better Guy campaign.

Hyundai Be the Better Guy campaign.

Films as part of the campaign focus on safe driving habits related to over speeding, drunk driving, use of seat belts, and mobile phones usage while driving.

In a bid to spread road safety awareness, Hyundai Motors has released new films focused on bringing a behavioural change in drivers.

The passenger car exporter has come up with its #BeTheBetterGuy campaign and has released its first film stressing on the use of seat belt while driving.

Featuring brand ambassador Shah Rukh Khan, the films focus on safe driving habits related to over speeding, drunk driving, use of seat belts, and mobile phones usage while driving.

Commenting on the release of the video, Mr. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, 'Hyundai Motor India is a Caring Brand, we want all the drivers to realize the importance of safe and responsible driving. We are confident that with these films, Safe Move Campaign will become a Social Movement with people’s participation for a better future.'

first published:September 10, 2016, 15:37 IST
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