Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
2-min read

Hyundai Sets Sales Target of 8000 to 9000 Units Per Month for All-New Santro

The all-new Hyundai Santro will have two variants - petrol and CNG (compressed natural gas).


Updated:October 9, 2018, 4:43 PM IST
Hyundai Sets Sales Target of 8000 to 9000 Units Per Month for All-New Santro
All-new Hyundai Santro. (Image: Hyundai)
Targeting about 8,000-9,000 units per month domestic sales of its new Santro car model, Hyundai Motor India also plans to ship out about 20,000-30,000 units per year, said a top company official. He said the total sales target for the Santro model is about 120,000 units for 2019. Unveiling the new Santro at the company's plant near here Y.K. Koo, Managing Director and CEO told reporters the new car was expected to drive Hyundai Motor India's market share by 0.5-1 per cent. In 2017, the company reported an overall market share of 16 per cent.

The company will begin booking for the new model online from Wednesday onwards till October 22, he said. The model comes with three years/100,000 kms warranty and three years road side assistance. The booking amount is Rs 11,100 for the first 50,000 customers, he added.

According to Koo, the Santro will have two variants - petrol and CNG (compressed natural gas). "With Santro we can compete in the tall boy and compact car segments. However, in the Santro segment (mid-compact) the company hopes to garner 30 per cent market share," Koo added.

In order to play in the two segments, the company has reduced the height of the new Santro to 1,560 mm and extended its length to 3,610 mm. The old Santro stood 1,590 mm tall and had a length of 3,565 mm. He agreed the company decided to leverage the popular Santro brand for the new model instead of building a new brand at a higher cost. The company had stopped production of the older Santro model in 2015.

"Santro has been the one big success brand name for Hyundai in India. As the model ages, and literally becomes obsolete in terms of contemporary need, want, desire and aspiration, Hyundai needs to offer the latest and the best for Indian roads," Harish Bijoor, Brand Expert and Founder Harish Bijoor Consults Inc told IANS.

He said: "Therefore, as an all-new offering is put together, the challenge is to either discard the old model and the old brand name altogether or to retain the old brand name and slap it on the new offering." Bijoor said Hyundai's strategy of prefixing 'All New' to Santro is a wise move.

"The brand equity built for Santro and the vestiges of quality residues remain intact. They become heritage properties that will help the new model run with greater ease," Bijoor added. According to Bijoor, if the model was named anything else, it would take time, energy and very big money to build equity. Hyundai has done a nifty thing by naming the new model Santro.

On the export front, Koo said India will be the hub for Hyundai's small cars and Santro will be shipped out from January 2019 onwards. "Santro will be exported to North America, Middle East, South Africa and other markets," Koo said.

He said, the model will also be made in Vietnam where Hyundai Motor has a joint venture for the domestic market there. According to Koo, the company hopes to sell about 550,000 units in the domestic market and export about 160,000 units in 2018.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Abhinav Jakhar
Read full article
Next Story
Next Story

Also Watch


Live TV

Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results