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News18 » Auto
1-min read

Mahindra Re-Launches Iconic Yezdi Motorcycle Website

Mahindra's fully owned subsidiary, Classic Motorcycles had acquired a license to sell JAWA motorcycles in India, while acquiring the full ownership of the iconic BSA brand.

Arjit Garg | Arjit_Garg

Updated:July 22, 2017, 2:36 PM IST
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Mahindra, Mahindra Yezdi
Yezdi by Jawa Motorcycle. (Image: Yezdi)
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Last year, when Mahindra acquired iconic motorcycle marque Yezdi, Indian motorcycle enthusiasts had a reason to rejoice. The iconic indigenous legend, is soon to hit the streets again and Mahindra has finally launched the official website of the brand. The website pays homage to the magnificent heritage and lineage of Yezdi.

The Project called the The Yezdi’s of India Project aims to revive the brand’s memories from 70s and 80s. The website gives us insight of enthusiasts who gave the motorcycle a distinct identity and stories like an Indian trio that ran from coast to coast in the USA on their Yezdi to a woman who is the stalwart in the Indian JAWA community are being shared.

Don’t we all remember the beautiful throaty growl of the twin exhaust pipes of the Yezdis. It had the long and muscled seats, chromed body that made the Yezdi stand out. The new website has a special section for the iconic JAWA model.

The range included the 250cc Roadking and Monarch, the 248.5cc Classic, Deluxe and CL II and the Yezdi 175, all were known for their performance, both on and off the road. Anand Mahindra, CEO of the Mahindra Group took to twitter to share the new website.

He said that he was nostalgic to see the great brand being remembered, after Mahindra’s fully owned subsidiary, Classic Motorcycles had acquired a license to sell JAWA motorcycles in India while acquiring the full ownership of the iconic BSA brand.

Mahindra is expected to roll out the first product at the Auto Expo next year and likely to produce modern Yezdis at its Pithampur facility.

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