Alto, the entry level hatchback from Maruti Suzuki has retained its best-selling car in India tag as Maruti Suzuki registered sales of over 1.07 lakh units of the Alto in the first five months of calendar year 2017.
Since its launch, Alto has found favour with its customers as an affordable car with good design, performance and high fuel efficiency. Nearly 25% of Alto sales contribution comes from young customers less 30 years of age. This contribution has grown by 4% in the past three years.
Maruti Suzuki first launched the Alto in the Indian market in September 2000. In the past nearly 17 years of existence, Maruti Suzuki has made several upgrades to the car to keep it at pace with customer’s demand.
In the first three years of Alto’s launch, it clocked 1 lakh of cumulative sales. During 2016-17, Maruti Suzuki exported over 21,000 units of Alto to markets such as Sri Lanka, Chile, Philippines, and Uruguay. This is in addition to domestic sales.
Alto K10 with AGS is the most affordable two pedal technology in the entry segment and offers driver airbag as an option from base variant onwards. Maruti Suzuki has regularly upgraded Alto with the latest technology and new features to meet the expectations of its buyers.
Today, Alto comes with two engine options – 800 cc and K10 – and a CNG fuel variant. Keeping in mind the customer’s needs Alto K10 is offered with the clutch-less Auto Gear Shift Transmission (AGS) technology.
Alto sales figure for Jan’17 – May’17
Jan'17 – 22998
Feb'17 – 19524
Mar'17 – 18868
Apr'17 – 22549
May'17 - 23618
Maruti Suzuki Alto has carved a niche for self when it comes to the entry-level compact hatchbacks in India. Competitors like Renault Kwid did manage to give a competition to the Alto, but the latest sales figures suggest that they have failed in doing so.