Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
»
1-min read

Mercedes-Benz Tops Vehicle Sales Satisfaction for Luxury Brands in India: JD Power Study

According to the J D Power 2018 India sales satisfaction index (luxury) study, Mercedes-Benz with a score of 903 ranks highest followed by BMW and Audi at second and third positions with scores of 900 and 888, respectively.

PTI

Updated:December 6, 2018, 5:52 PM IST
facebookTwitterskypewhatsapp
Mercedes-Benz Tops Vehicle Sales Satisfaction for Luxury Brands in India: JD Power Study
2018 Mercedes-Benz S-Class . (Photo: Mercedes-Benz India)
Loading...

German carmaker Mercedes-Benz has topped sales satisfaction in the luxury vehicles segment followed by rival BMW in India, according to a study by global market research firm JD Power. According to the J D Power 2018 India sales satisfaction index (luxury) study, Mercedes-Benz with a score of 903 ranks highest followed by BMW and Audi at second and third positions with scores of 900 and 888, respectively. The study is based on responses from 250 new-vehicle owners who purchased their vehicle from September 2017 through August 2018. It measures overall satisfaction in six factors -- dealership facility, delivery process, dealer sales consultant, paperwork completion, working out the deal and dealership website.

Vote Now! Tech And Auto Awards 2018 is here. Click here to vote for your favourite gadgets and cars.

The study also concluded that luxury car buyers in India are deeply involved in the pre-purchase shopping process. The proactiveness of these buyers to be better informed requires dealership staff to be more prepared in interacting with these customers.

More than one-fourth (28 percent) of luxury car buyers shopped around for other models before making a purchase decision, with 65 percent of them using the internet as one of their key information sources, it noted.

Besides, 49 percent of luxury car buyers contacted the dealer directly prior to their first physical visit of the dealership and 52 percent of these buyers compared prices of the same model across multiple dealerships, it said. Nearly two-thirds of buyers rely on friends and family as their primary source of information while deciding on the vehicle brand or model to purchase, the study said.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: Abhinav Jakhar
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results