Pre-Owned Luxury Car Seller Big Boy Toyz Expand Sales Network, Enter New Segment

Image used for representative purpose only. (Image: Big Boy Toyz)

Image used for representative purpose only. (Image: Big Boy Toyz)

Over the last three months, Big Boy Toyz has sold 60 units of pre-owned luxury motorcycles like Triumph, Indian Motorcycle and Ducati.

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Big Boy Toyz, which sells pre-owned luxury and super luxury cars including Rolls Royce, Ferrari and BMW, is entering new segments and plans to expand sales network as it looks to tide over the impact of a slowdown in auto sales, a top company official said. The Gurugram-based company, which currently has a retail presence in NCR and Mumbai, aims to focus on its core business and stay away from initiatives like going public and equity dilution for the time being as it aims to sustain its revenues in the current fiscal as compared with 2018-19.

"With tough conditions prevailing right now, we are looking to maintain last year's performance in the current fiscal. In order to mitigate the impact of slowdown, we are trying various things such as selling brand new cars and superbike brands," Big Boy Toyz Founder and Managing Director Jatin Ahuja told PTI. The company reported a turnover of around Rs 225 crore in 2018-19. Big Boy Toyz plans to open a new showroom in Hyderabad to cater to the south Indian market over the next one-two months. The company has already started the sale of brand new luxury cars and superbikes.

Commenting on the market condition, Ahuja said, "Earlier there used to be one car and three prospective buyers. Now there are three cars and one buyer. That is how things have changed. Now, with the cut in corporate tax and other measures announced by the government, things have started to look up." He added that the company is also taking steps to cut costs at various levels in order to sustain the business. "We were aiming to touch Rs 1,000-crore turnover over the next three years, but, with the kind of situation right now, it might take 6-7 years to touch that figure. We are focusing on basics right now and all those things like equity dilution and going public are on the back burner," he added.

The company is also looking at strengthening its online presence and is also focusing on marketing and branding initiatives to drive in sales. When asked if the company planned to open more showrooms, Ahuja said: "We don't want to get much into this brick and mortar strategy. Even now we have been catering to various regions from our Gurugram location." The company has started a pilot project to sell superbikes.

Over the past three months, it has sold around 60 units from brands like Triumph, Indian Motorcycle and Ducati. The bikes are priced between Rs 10 lakh to Rs 40 lakh. "We are yet to take a call on whether we will get into the bikes segment fully," Ahuja said. Since 2009, Big Boy Toyz has sold around 5,000 luxury cars in the country. The company employs around 150 people across various streams.

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