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Rolls-Royce and National Geographic Join Hands for Cullinan SUV Final Challenge Testing

Rolls-Royce Cullinan will undertake trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

News18.com

Updated:April 4, 2018, 12:39 PM IST
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Rolls-Royce and National Geographic Join Hands for Cullinan SUV Final Challenge Testing
Rolls-Royce Cullinan. (Image: Rolls-Royce)
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Three years after the beginning of a testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake ‘The Final Challenge’ to prove itself ‘Effortless Everywhere’ in the public eye. Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

Rolls-Royce Cullinan Rolls-Royce Cullinan Final Challenge Logo. (Image: Rolls-Royce)

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

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| Edited by: Arjit Garg
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