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Rolls-Royce Reports 25 Per Cent Surge in Sales in 2019, Sells Record 5,125 Models

Rolls-Royce Cullinan Luxury SUV. (Image: <a href=Diariomotor)" title="Rolls-Royce Cullinan Luxury SUV. (Image: Diariomotor)" />

Rolls-Royce Cullinan Luxury SUV. (Image: Diariomotor)

The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year.

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Luxury carmaker Rolls-Royce said on Tuesday it recorded a 25% jump in sales in 2019, underpinned by solid demand for its first-ever SUV, Cullinan, just a year after the launch.

The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year.

"Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilise in 2020," Chief Executive Officer Torsten Mueller-Oetvoes said in a statement.

The Cullinan was unveiled in 2018.

The BMW-owned brand's strong numbers serve as a breather at a time when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of automakers such as Volkswagen and Ford Motor Co.

North America continued to be the biggest contributor with about a third of Rolls-Royce's total sales, followed by China and Europe.

Commenting on the results, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results we are conscious of our key promise to our customers, to keep our brand rare and exclusive. We are pleased and proud to have delivered growth of 25% in 2019. Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilise in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world and our dedicated global dealer network.”

(With inputs from Reuters)

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