Tata Tiago Bookings Cross 1 Lakh Mark
Tiago was the first car to embody the company’s Impact design philosophy.
Tata Tiago. (Photo: Siddharth Safaya/News18.com)
Tata Motors’ popular hatchback Tiago has crossed the one lakh bookings milestone in the domestic market. Launched in April 2016, Tiago was the first car to embody the company’s Impact design philosophy. With over 65,000 cars on-road since launch, the top-end variant is the most popular among first-time car buyers and the recently introduced AMT variant has seen an overwhelming response.
Commenting on the milestone, Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, “Tiago boasts our new Impact design philosophy and has been a game changer for Tata Motors. With its stylish design, enhanced performance and drive dynamics, Tiago led the company’s transformation journey, setting a benchmark in the hatchback segment. We have witnessed a healthy month-on-month growth on the back of a strong demand. The car is making all the right noises in India. We are extremely happy with the response received so far and are confident of achieving more milestones in the months to come.”
Tiago is being manufactured at the Tata Motors Sanand facility and the plant has been running full steam to meet the booking pipeline.
With inputs from the Pune, UK and Italy design studios, the Tiago flaunts an appealing exterior design that emphasises the compact look and sharp design. Available in petrol and diesel variants with two new engines - Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine), Tiago’s engines have been designed and are programmed to deliver superior fuel economy and a peppy driving experience with a segment-first feature, the Multi-drive mode – City and Eco.
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