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1-min read

Uber Partners With Young Indians to Promote 'Horn Not Okay Please' Initiative

Uber has joined hands with Young Indians(Yi) to celebrate the ‘Horn Not Okay Please Day’ on January 25 across India.


Updated:January 25, 2017, 4:43 PM IST
Uber Partners With Young Indians to Promote 'Horn Not Okay Please' Initiative
Uber Ties up With BBM Messenger on Ride Booking (Image: Reuters)
Aims to sensitize driver partners in 29 cities across India about the perils of noise pollution caused by vehicular honks

Uber has joined hands with Young Indians(Yi) - an initiative of Confederation of Indian Industry (CII), to celebrate the ‘Horn Not Okay Please Day’ on January 25 across India.

'Horn Not OK Please' (HNOP) is an initiative that aims to invite attention to the problem of various forms of noise pollution and to suggest ways to minimize it. Towards this cause, the HNOP campaign was initiated by Yi in 2013 with the sole aim to reduce noise pollution especially in cities, giving the message to use vehicular honks only when necessary.

Through this partnership with the Young Indians, Uber will support this cause by conducting an educational drive at its onboarding centers to sensitize hundreds of thousands of its driver partners across India about noise pollution caused by vehicular honks and spread awareness on this issue.

Also read: Meru Restructures Services to Take on Ola and Uber

A study by World Health Organization terms noise pollution as the deadliest because of its health and social implications including hearing impairment, interference with spoken communication, cardiovascular disturbances, mental health problems, impaired cognition, negative social behaviour and sleep disturbances. Another study from Centre for Science and Environment reported that some areas in Delhi experience 90 dB during peak traffic at residential zones.

Uber has been committed to addressing issues of congestion and pollution in cities through solutions like carpooling and ridesharing. Partnering with Young India (Yi) on creating awareness around issues like noise pollution caused by vehicles, is another step towards celebrating Indian cities and making it safer for generations to come.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Abhilasha Singh
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