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Volvo Launches New Mobility Brand and Car-Sharing Service Named ‘M’

M is billed as a car-sharing solution to help more people move around freely, in a responsible and sustainable manner.

AFP Relaxnews

Updated:July 5, 2018, 2:33 PM IST
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Volvo Launches New Mobility Brand and Car-Sharing Service Named ‘M’
Volvo launches M brand. (Image: AFP Relaxnews)
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Individual car ownership no longer appears to be an effective solution to society's mobility needs, and carmakers are exploring various alternatives for current and future customers. Volvo, for example, has launched a new mobility brand called M, which, from 2019, will offer on-demand access to cars and services via a mobile application.

M is billed as a car-sharing solution to help more people move around freely, in a responsible and sustainable manner. The accompanying application will be developed with proprietary learning technology to meet specific user needs more effectively, in the aim of improving efficiency and saving time.

2019 Volvo S60. (Image: Volvo) 2019 Volvo S60. (Image: Volvo)

With this new app, Volvo is drawing on the experience, knowledge and data of Sunfleet, Sweden's leading car-sharing company, with a fleet of 1,700 cars and 500,000 annual transactions. Indeed, it will be fully integrated into M in 2019, making M's services available to all members of the Sunfleet network once it launches. Volvo hopes to build a customer base of more than five million individuals worldwide for M by 2025.

A beta version of the service is scheduled to be tested in Stockholm, Sweden in fall 2018 to ensure the platform functions correctly before its official launch, first in Sweden, then in the USA, in spring 2019.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Arjit Garg
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