Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
News18 » Auto
1-min read

Volvo Proves It's in Tune With The Times

Over 10 percent of these Polestar cars were ordered since the start of 2017.

AFP Relaxnews

Updated:June 9, 2017, 2:44 PM IST
facebookTwitterskypewhatsapp
Volvo Proves It's in Tune With The Times
The current Polestar range. (Photo: AFP Relaxnews)
Loading...

The Swedish automotive brand more known for safety than shattering performance is celebrating the delivery of its 100,000th Polestar-optimized model.

Polestar is Volvo's dedicated tuning and racing division and since 2012 has been tweaking the output and aggression of standard Volvos to make them a bit more exciting.

"This is an important milestone for Polestar and proof of the increasing demand from performance-oriented Volvo customers around the world," said Johan Lindqvist, Head of Global Sales at Polestar. "We are well on our way to our best year in terms of sales."

However, hitting the 100,000-conversion mark so quickly -- over 10% of these Polestar cars were ordered since the start of 2017 -- shouldn't come as a surprise to industry watchers.

In recent years, a fast-emerging trend in the mid-to-high tiers of the automotive market is an increasing desire among people for premium practicality with a pinch of performance.

In the days before Volvo's announcement, Mercedes confirmed that it's going to roll out a sub-AMG brand for its most compact cars that ups the aggressive styling and the power, but will stop well short of the throbbing twin turbo V6 and V8 units that are the beating heart of its traditional AMG road rockets.

Likewise, BMW is to offer M Performance versions of many of its existing mainstream models that will offer owners stiffer suspension, more dynamic styling and faster throttle response, but again without crossing the line and into true ‘M' car territory.

And, as a company that is now aggressively targeting consumers that would otherwise be sizing up an Audi, BMW, Jaguar, Lexus or Mercedes, Volvo has to be sure it can compete with the traditional executive car makers in terms of potency as well as premium fit, finishes and active driver aids.

The current Polestar range consists of three models -- the XC90, S90 and V90 Cross Country -- and in July the company will be revealing what it has planned for the new XC60 compact SUV.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: Manav Sinha
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results