LIVE TV DownloadNews18 App
News18 English
Powered by cricketnext logo
»
1-min read

Railways Responds to Amul's Business Proposition on Twitter in Epic Way

The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site.

PTI

Updated:October 24, 2017, 12:12 PM IST
facebookTwittergoogleskypewhatsapp
Railways Responds to Amul's Business Proposition on Twitter in Epic Way
The Railways promptly responded on Twitter, using a popular tag line of the company for the brand. "IR will be utterly butterly delighted to get the taste of India to every Indian. (Photo courtesy: Getty Images)
Loading...
New Delhi: Dairy giant Amul on Monday reached out to the Indian Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul Butter across India.

The Railways promptly responded on the micro-blogging site, using a popular tag line of the company for the brand. "IR will be utterly butterly delighted to get the taste of India to every Indian," the ministry's handle @RailMinIndia tweeted.

The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site.

"@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise," the dairy major had tweeted to the Railways.




The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official. However, this service exists only on specific routes.

"We would certainly like to capture this traffic. Let us see what can be done," the official added.

The senior divisional manager of the Ahmedabad Division will meet officials from Amul on Tuesday to discuss this, said the official.

He said that the South Western Railway has some refrigerated vans, they can be repaired and used by the Railways to assist Amul.

Catch the Biggest Newsmakers and the Biggest Newsbreaks on CNN-News18, your favourite English TV news channel. Keep watching CNN-News18 at just 50 Paise per Month. Contact your cable /DTH operator Now!
*Rental / capacity fee of Rs.130/- as charged by cable / DTH operator may apply. **GST extra.

Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwittergoogleskypewhatsapp
Most Active
Company Price Change %Gain
Sun Pharma 431.00 2.88
ITC 277.30 -4.30
Reliance 1,226.30 -0.72
Yes Bank 197.25 2.63
ICICI Prudentia 305.40 -11.48
Company Price Change %Gain
Sun Pharma 430.75 3.04
Yes Bank 197.30 2.71
Ratnamani Metal 874.10 -4.41
Hathway Cable 31.70 3.09
ITC 277.70 -4.16
Top Gainers
Company Price Change %Gain
Sun Pharma 431.00 2.88
Yes Bank 197.25 2.63
Zee Entertain 432.85 1.79
Tata Steel 464.60 1.76
Wipro 351.55 1.46
Company Price Change %Gain
Sun Pharma 430.75 3.04
Yes Bank 197.30 2.71
Tata Steel 463.80 1.53
HUL 1,765.70 0.90
Bajaj Finance 2,636.40 0.75

Live TV

Loading...
Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results