Snapdeal, India’s largest online marketplace, announced the launch of the official Gillette online store on the platform, offering a rich virtual retail experience and ease of accessibility for customers seeking a gamut of Gillette products under one umbrella. The brand store on Snapdeal is a dedicated destination for consumers to shop for Gillette’s range of shaving, skin care and grooming products. As part of the strategic partnership, Gillette will be launching certain range of grooming solutions, including premium body razors, exclusively on the online store on Snapdeal.
Tony Navin, SVP, Partnerships & Strategic Initiatives said, “Gillette is a global leader in grooming solutions and we are extremely pleased to be partnering them in opening their online store on Snapdeal. We work closely with our partners to enhance our mutual operating environments. Our strong presence across 5000+ cities and towns will allow Gillette breach newer geographic frontiers for its premium range of products and maintain its market leadership in the country. The Gillette brand store stands testimony to Snapdeal’s position as a sought after destination for brands looking to target pan-India customer base."
The store has been designed to replicate the look and feel of the Gillette brand. The brand store is integrated with Gillette India’s social media platforms across YouTube, Twitter and Facebook to enable consumers interact and engage with the brand. Further, the store enables Gillette to manage product selection, promotions and sync it based on its marketing initiatives or/and basis the analytics shared by Snapdeal.
Mr. Rajeev Sathyesh, Country Marketing Manager- Gillette India said, “With the increased importance of the e-commerce channel for consumers, Gillette has launched its brand store on Snapdeal, one of the leading online marketplaces in India. The brand store launch also coincides with the launch of Gillette BODY – our First ever razor designed for Male Body Grooming. The Gillette Brand store offers the entire grooming range of Gillette for Male consumer needs on Snapdeal. With an association like this, Gillette continues to be at the forefront of innovation and caters to evolving consumer shopping preferences and habits along with strong partners like Snapdeal."
Now with the self-contained store: gillete.snapdeal.com, consumers can browse and shop for entire range of Gillette grooming and exclusive body care products on the Snapdeal platform.