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Luxury Brands Bugatti And Lamborghini To Be Headed By One Chief From December

Luxury Brands Bugatti And Lamborghini To Be Headed By One Chief From December

Bugatti President Stephan Winkelmann will also become head of luxury brand Automobili Lamborghini, taking on a double role from December, parent group Audi said on Wednesday.

BERLIN: Bugatti President Stephan Winkelmann will also become head of luxury brand Automobili Lamborghini, taking on a double role from December, parent group Audi said on Wednesday.

The move comes at a time when Audi’s owner Volkswagen is legally separating its Lamborghini supercar and Ducati motorbike brands, as it seeks to streamline its operations and focus on mass-producing electric cars.

As Lamborghini chief, Winkelmann will succeed Stefano Domenicali, who will move to the Formula One as head of racing, Audi said.

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