Reliance Jio Announces Tariff Plans, To offer 20% More Data Than Rivals
Reliance Jio will top competitors’ best tariff plans with 20% more data when its free offer ends on April 1, pressing ahead with its strategy of aggressive pricing-led market disruption that has helped the hitherto free 4G mobile service sign up a record 100 million subscribers in just 170 days.
A TV grab of Reliance Industries Chairman Mukesh Ambani. (File photo)
New Delhi: Reliance Jio will top competitors’ best tariff plans with 20% more data when its free offer ends on April 1, pressing ahead with its strategy of aggressive pricing-led market disruption that has helped the hitherto free 4G mobile service sign up a record 100 million subscribers in just 170 days.
Reliance Industries Chairman Mukesh Ambani, for whom Jio is one of his biggest bets in recent times, said the company would comprehensively monitor all publicly announced plans from all operators across the country on a regular basis.
In addition to promising to better rivals’ plans, Jio will have its own tariff plans, which Ambani said would be the best in the industry.
Shares in Jio’s rivals Bharti Airtel and Idea Cellular fell 1.2% and 0.9% respectively after Ambani’s announcement.
Voice calls will continue to remain free after April 1. Jio is also continuing with its policy of not charging for STD or roaming.
Apart from this, Ambani also announced the launch of a special plan called the Jio Prime Membership Programme, available only for existing customers and those who sign up before March 31.
The Jio Prime offer will be open for membership from March 1-31 for a one-time fee of Rs 99 for a year. Jio Prime members will also be eligible for the full bouquet of the network’s media services.
“Data is the oxygen of Digital Life and Jio promises to provide world-class data at prices affordable to all Indians,” Ambani said.
Jio currently has twice the number of 4G base stations than all other mobile services put together and by the end of 2017 the Jio network will be present in nearly all the cities, towns and villages of India covering 99% of India’s population, Ambani said.
Reliance’s entry into the mobile and data market has spurred changes. Competitors like Bharti Airtel reported its lowest profit in four years in the October-December quarter while Idea reported a quarterly loss. Idea and Vodafone 's Indian operations are set to merge.
(Disclosure: News18.com is part of Network18 Media & Investment Limited which is owned by Reliance Industries Limited that also owns Reliance Jio)
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