Mumbai: The Tata Group on Tuesday became the title sponsors of Mumbai Marathon, the country's premier marathon event, with the hope that it becomes one of the coveted world majors in near future.
Till last year, British banking major Standard Chartered was the title sponsor of marathon. It will now be called TATA Mumbai Marathon from the next edition in 2018.
Vivek Singh of Procam International, the promoter of Mumbai Marathon, announced that the diversified, USD 102-billion Tata Sons will helm the marathon for the next decade.
Tata Sons Chairman N Chandrasekharan, himself a distance runner, said, "It (running) teaches you tenacity, it teaches you perseverance, it teaches you persistence, patience. It makes you observe things. Running and marathon running, to me, finding a relationship with yourself".
"It's a great city. I look forward to being part of the marathon and hope many many people will enjoy the race and Bombay hopefully someday becomes one of the world majors," added Chandrasekharan.
Legendary Ethiopian runner Haile Gebrselassie urged the runners to train for the mega event.