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A Viral Campaign of Clothing Brand Showing Different Sized Models Side By Side Has Won Twitter's Heart

A win for diversity, thanks to Pretty Little Things!

Rakhi Bose | News18.com@theotherbose

Updated:November 8, 2018, 6:40 PM IST
A Viral Campaign of Clothing Brand Showing Different Sized Models Side By Side Has Won Twitter's Heart
A win for diversity, thanks to Pretty Little Things!

Fashion today is all about diversity. More and more fashion designers and brands are adopting diversity as a marketing and technique by including models who do not look like the stereotypical, air-brushed specters on fashion magazines from the 90s but rather like actual people, especially women. It is a time when finally, after years of being neglected, plus sized women, women of colour, specially-abled women and other social minorities are being included in international fashion narratives. And taking the movement forward is UK-based clothing brand Pretty Young Things (PYT).

The brand recently released photos of its latest collection on its website and app and users were pleasantly surprised to find the options displayed in two sizes.

Many praise the company for including a plus-sized woman foe displaying the options, something which most fashion brands do not care to do. Plus-sized women often complain that the clothes they order online is hard to judge as size charts vary from brand to brand. It is almost impossible to tell how a particular piece of clothing is going to fit different body types. Displaying the option on a plus sized model helps the buyers better visualise how they may eventually look wearing it.

According to the size 18 model Leslie Sidora, it was amazing for companies like PYT to promote diversity. "I've never felt this excited or proud of my body and myself," Forbes quoted the model as saying. This is not the first time PYT has tried to make inroads toward body-positivity. In September, they unrolled the #everyBODYinPLT campaign in collaboration with celebrated plus sized model Ashley Graham. The campaign was wildly successful much like the present one which was was highly celebrated on social media with many hailing it as a huge step toward diversity in fashion.

However, now that the cat is out of the bag, many women on social media said that they wanted to see more diversity in height, colour, special abilities and other aspects. According to some, all those women were buyers too and for a fashion brand to be truly conscious, it must cater to all of them individually or at least to the best of their abilities. Users suggested PYT to add another size inbetween so that women who were not skinny or plus-sized could also find their pick.

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