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4-min read

'Apartheid Bar': Cadbury's Unity Bar to Celebrate India's Diversity Raises Global Racism Debate

To render the idea of diversity in milk and cocoa, the creators made the Unity bar out of four different kinds of chocolates such as white, milk, dark and other colour versions.

News18.com

Updated:September 1, 2019, 1:20 PM IST
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'Apartheid Bar': Cadbury's Unity Bar to Celebrate India's Diversity Raises Global Racism Debate
Image credit: Twitter
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Cadbury's "Unity bar" was released on August 15 to celebrate unity in diversity even as India celebrated its 73th independence day.

A limited edition creation, the Unity bar was only available to order online and cost about Rs 73 apiece.

However, a fortnight since its later, the chocolate has been receiving some flak by social media users as to many, the multicoloured bar looked a bit racist.

To render the idea of diversity in milk and cocoa, the creators made the Unity bar an amalgamation of different kinds of chocolates such as white, milk, dark and other versions, resulting in a bar that resembled a colour card of sorts.

In addition, the ad sparked an international debate about racism and how corporations refuse to take responsibility for the problem of racism but rather choose to pay tribute to tokens.

Many on Twitter were rankled by the ad and put their thoughts on social media. "The problem of racism solved", many wrote sharing the image of the four-chocolate bar.

Others felt that the fact that the chocolate was colour segregated to signify diversity made the chocolate racist itself.

Responding to an allegation of the chocolate reminding people of segregation, Cadbury UK responded on Twitter that their intention with the chocolate was to celebrate the unity in diversity as part of India's independence Day. "t has been highlighted to us that this bar could be interpreted in ways that we did not intend, so we are grateful to those who have brought it to our attention," the company wrote.

Meanwhile, Indians also joined some. While some criticized the bar for oversimplifying the problems in multi-cultural Indian with its issues of caste, class and poverty, others felt that it was a good attempt. "Why can't chocolate be just chocolate?", a Twitter user asked.

However, some had an even tougher stance.

So is Cadbury's Unity bar Racist or not? Tell us in comments.

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