American tech giant Apple launched its 26th retail store in Los Angeles on Thursday after restoring one of the city’s historic monuments. Apple restored the 1920s Los Angeles Tower Theatre and renamed it to Apple Tower Theatre as it opened its latest retail store in the city.
With the opening of the swanky modern version of the twentieth century monument, the tech giant also launched the Apple Creative Studios, a global initiative that the company says will provide hands-on experience and mentorship to young creatives. In the pictures shared by Apple, one can see how the restoration project has maintained the old-world charm of the building while blending in the modern technology to appeal to its customers.
Today we opened the doors to our new store in downtown LA — Apple Tower Theatre. It’s a testament to a city rich in culture and diversity. We’re so excited to be a part of DTLA! pic.twitter.com/l4UQmZQ5x4— Tim Cook (@tim_cook) June 24, 2021
Planning to be in LA on Thursday? You should definitely make a stop at DTLA and visit Apple Tower Theatre 😉 We’re also kicking off Today at Apple Creative Studios, an evolution of our Made In programing. It’s going to be awesome! #AppleStore pic.twitter.com/0xVMH1VKlj— Martin (@scizofrenic) June 22, 2021
The building was originally built in 1927 by renowned motion-picture theater architect S. Charles Lee. The Los Angeles Theatre Tower was first constructed with technology to enable viewing high quality film with sound. The building was closed in 1988 and was not put into use until Apple came in.
The company said in its press release that they collaborated with leading preservationists, restoration artists, and the City of Los Angeles to preserve and restore the theater’s grandeur. The pictures shared by Apple show how the late 20s charm of architecture continues to exist, with red velvet carpets, glass painted windows, and chandeliers adorning the ceilings. Some of the defining features of the building include, Broadway marquee, clean terra cotta exterior, and renovated historic blade sign. The interior design of the building welcomes the guest with a monumental lobby which Apple says is inspired by Charles Garnier’s Paris Opera house, featuring a grand arched stairway with bronze handrails surrounded by marble Corinthian columns. The centre of the building contains the Apple Forum and signature video wall complemented by the original balconies designed for the theatre.
The store will employ 100 retail team members who will work in the auditorium surrounded by embellished arched bays and restored bronze, displaying the Apple products ready to attract the next customer.