An Old Red Label Tea Ad on Hindu Muslim Unity and Ganesh Chaturthi has Left Twitter Divided
After #BoycottHindustanUnilever and #BoycottSurfExcel, Twitter has moved onto another product: Red label tea.
Image Credits: Youtube/Red Label.
A tea company- Red Label- probably didn't expect Twitter to call for a ban on it only because they showed Hindi-Muslim unity in one of their advertisements.
BoycottRedLabel (the tea, not the alcohol brand) started trending on Twitter after an old video from 2018 on Ganesh Chaturthi showing Hindu-Muslim unity resurfaced on the Internet. The video was posted on September 13, 2018, during the annual festival of Ganesh Chaturthi. A year later, the video has divided all of Indian Internet.
The video shows a Hindu man going to an idol-maker to find an idol of 'Bappa' for the upcoming festival, and while he is very impressed by the idol-makers knowledge of Ganesha and the festival, he appears disappointed when the idol maker dons a skull-cap.
The man is seen walking away, until the idol-maker offers him Red label chai, and explains how even idol-making is a form of worship, irrespective of his religion. The man smiles and buys the idol from the Muslim maker. The last frame reads, 'Inspired by a true story.'
While Red Label may have intended to show religious harmony, many on the Internet seemed to have missed the point. The comment section of the YouTube video was littered with vile, hate-filled comments calling for the boycott of Red Label.
But this hate didn't limit it to just the comment section. It extended onto Twitter, and #BoycottRedLabel started trending on Twitter.
— Indy Jones (@indy_jones3) September 1, 2019
#BoycottRedLabel When the nation is grappling with religion-based tensions what's the need to rub it in? Tea deals with taste, aroma & feelings; why bring in a particular religion which is diametrically opposite Hinduism.RedLabel is asking for trouble. pic.twitter.com/ThFVQfMeKn — MadhuKrishna (@ProfMKay) September 1, 2019
— hindu nitesh (@ynitesh466) September 1, 2019
Ram Ram ji Can anyone in this advertising world make an advertisement preaching Muslims in India to not slaughter animals on Eid I would consider that worth Being humanitarian enough Stop targeting Hindu festivals with your nonsense #BoycottRedLabel #PayalRohatgi pic.twitter.com/Jm9hXBXk9l — PAYAL ROHATGI & Team- Bhagwan Ram Bhakts (@Payal_Rohatgi) September 2, 2019
By the way, your tea's not so great that a bigot will change his mind, you flatter yourself
— Sunil Jain (@thesuniljain) September 1, 2019
However, there were some people who stood in support of Red Label, saying that it showed harmony, not division, and actually bought more Red Label tea, to support the brand.
saw this trend #BoycottRedLabel and then saw the ad to find nothing wrong with that.. in solidarity, bought a pack of #RedLabel yesterday for the first time.. trust me, this is the best tea I have had all my life.. thanks to this trend pic.twitter.com/t8XNh6S4lm — (@fcukeera) September 2, 2019
Don't know exactly what people have found wrong in this #RedLabel commercial.
For me it's my Culture.
— Sachin Kulkarni (@marshal_sam) September 1, 2019
Dear Hindus we shd #BoycottRedLabel Consumption of Alcohol & smoking are injurious to health & wealth Reg Tea Red Label, lets have a debate Should we hate a product for showing the message of Unity & Pluralism? Will we hate Indian Flag tomorrow bcoz it has Saffron & Green ? pic.twitter.com/PgAjH2zDog — Rahul Easwar (@RahulEaswar) September 1, 2019
I think people who are new to business and can’t spend lot of money on marketing a product should make a video on religious harmony. Bhakts will do free product promotion for them. Let’s help small business grow #BoycottRedLabel
— #DabangKhatoon پربھا (@deepsealioness) September 1, 2019
Message was good. If i was that guy i wouldn't have walked away for sure. I would have been shocked but definitely would have felt more respect for him as a person and would have buyed the Murti from him only. And yeah I don't need a tea to change my mind.#BoycottRedLabel — ADARSH KUMAR (@liberal_slayerr) September 1, 2019
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