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Boycott Windows? Twitter Mocks India's 'Cancel Culture' After Satya Nadella's Comments on CAA

How cancel culture works is when a celebrity or a person of interest in public limelight makes an unpopular or biased statement or opinion which doesn't agree with the masses, they start 'Boycotting' the trend.

Raka Mukherjee | News18.com@RakaMukherjeee

Updated:January 14, 2020, 11:47 AM IST
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Boycott Windows? Twitter Mocks India's 'Cancel Culture' After Satya Nadella's Comments on CAA
Image credits: File photo.

Satya Nadella, CEO of Microsoft on Monday night became the talking point of the Internet in India when he commented on India's amended Citizenship Act.

Expressing his disappointment over the Act, he told Ben Smith, Editor-in-Chief of online website BuzzfeedNews:

"I think what is happening is sad... It's just bad.... I would love to see a Bangladeshi immigrant who comes to India and creates the next unicorn in India or becomes the next CEO of Infosys."

A statement by Microsoft India's Twitter handle also clarified what his statement meant.

By then, the netizens had already started talking about the Microsoft CEO, with "CEO of Infosys" "Microsoft" and "#SatyaNadella" itself starting to trend on Twitter.

Twitter sleuths, however, pointed out that one crucial trend was missing: '#BoycottWindows'.

What Twitterati were referring to was India's more than active participation in the Internet phenomenon of 'cancel culture.'

How cancel culture works is when a celebrity or a person of interest in public limelight makes an unpopular or biased statement or opinion which doesn't agree with the masses, they start the 'Boycotting' trend.

This phenomenon over-exceeds its expectations in India, where every so often, Indian and extreme right-leaning netizens find things "offensive" or those that "hurt their sentiments" and want to boycott it, whether it is Surf Excel, MS Exel, or Deepika Padukone.

In fact, they even wanted to boycott the soap 'Lux,' because Deepika Padukone endorses it.

Not the one to let it go, Twitter poked fun at these "outraged" lot, questioning on how 'Boycott Windows' trend wasn't a thing already - referring to Nadella's position of being CEO at Microsoft.

People didn't stop at that, but mocked the concept of cancel culture in India itself, too.

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