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'Breaking Bad Habits': Assam Police's Tweet on Drug Abuse Has to be the Coolest Post Ever

'Breaking Bad Habits': Assam Police's Tweet on Drug Abuse Has to be the Coolest Post Ever

Assam Police took an example from the recently released Breaking Bad movie, El Camino, and curated a "Say no to drugs" message.

  • News18.com
  • Last Updated: October 13, 2019, 3:37 PM IST
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The Assam Police Department, well known for referring to pop culture in order to convey serious messages, has done it again and this time, they've surpassed themselves. In a campaign against drug abuse, the official Twitter handle of Assam Police took an example from the recently released Breaking Bad movie, El Camino, and curated a "Say no to drugs" message.

"What do we do with bad habits? We break 'em & then Barium! Say NO to Drugs." the tweet read. The tweet also featured a slightly modified version of the Breaking Bad poster, which reads "Breaking bad habits is a good habit."

According to reports, the tweet is part of a larger campaign which has been going viral on social media with the hashtag, #ThinkBeforeYouDope.

This was the original tweet:

Followers applauded the wordplay in the tweet and appreciated this display of wit:


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