The Assam Police Department, well known for referring to pop culture in order to convey serious messages, has done it again and this time, they've surpassed themselves. In a campaign against drug abuse, the official Twitter handle of Assam Police took an example from the recently released Breaking Bad movie, El Camino, and curated a "Say no to drugs" message.
"What do we do with bad habits? We break 'em & then Barium! Say NO to Drugs." the tweet read. The tweet also featured a slightly modified version of the Breaking Bad poster, which reads "Breaking bad habits is a good habit."
According to reports, the tweet is part of a larger campaign which has been going viral on social media with the hashtag, #ThinkBeforeYouDope.
This was the original tweet:
What do we do with bad habits ?— Assam Police (@assampolice) October 11, 2019
We break 'em & then Barium!
Say NO to Drugs.
We've got our ions on you, coz we are the ones who Knock!
Este es El Camino Señores! #ElCaminoABreakingBadMovie #ThinkBeforeYouDope pic.twitter.com/WXc6CSDoUA
Followers applauded the wordplay in the tweet and appreciated this display of wit:
This is why I love to read tweets from Assam Police— Nizamuddin Sheikh (@myselfnizam) October 11, 2019
Assam police with swag— Kalpana Sharmah (@kalpana0606) October 11, 2019
Hands down for the admin.— (@Thisiskoushal) October 11, 2019
He is probably the heisenberg of Assam Police ♂️
This is awesome @assampolice . The way you do your graphic and the ideal representation through catchy phrases is really wow! #BreakBadHabits #ThinkBeforeYouDope #ElCaminoABreakingBadMovie @saikia_kula @ietrending— Brinda Choudhury (@Verinda10) October 11, 2019
The admin has to be the coolest Police in the country rn! Hands down!— Arijit Ghosh (@TheGhoshBabu) October 11, 2019