In a recent survey commissioned by Twitter, it was found that Indian women like talking about their passion and challenges, as well as discussing current affairs and social change on the microblogging site. The survey was a result of independent research conducted to gain insights into why Indian women use Twitter.
A quantitative survey was done amongst 700 women on Twitter, along with the qualitative curation and analysis of 522,992 Tweets sent out by female Twitter accounts between January 2019 and February 2021 by women across 10 Indian cities.
The study discovered that Indian women have etched out a unique space for themselves on Twitterverse with a diverse range of conversations. 39% of women surveyed feel that Twitter provides them with freedom of expression. Out of the most discussed themes on Twitter, passion points, and interests emerged as the top topic. The survey claims that 24.9% of women talk about their interests/hobbies on the site. Within this category, 41 percent of women discovered a new interest on Twitter. Many women sought content on fashion (30%), books (28%), beauty (25%), movies and TV (21%), music (18%), food (18%), technology (17%), art (17%) and sports (14%).
Current affairs (20.8%), Celebratory moments (14.5%), Communities (11.7%) and Social change (8.7%) also featured in the top five conversation themes among women on Twitter. The report claims that Indian women tweet to empower and bring about a change in society through online movements such as #SheforShe and #TimesUp. Bengaluru, Guwahati, and Delhi lead the way in shining a light on critical matters.
Women on Twitter also don’t hold back when it comes to supporting their community. Over the years, they have harnessed the power of Tweets to give rise to and participate in several social movements like the #MeToo movement.
In India, women (6.9%) tweet about challenges, be it working from home with kids or being a single mom. While personal, these shared experiences are relatable, allowing them to build a shared intimacy in public.
In a press release, it was revealed, “while conversations around Everyday chatter and Celebratory Moments saw the highest engagement in terms of the average number of Likes and replies per Tweet, Passion Points and Interests, Communities and Shared challenges were the most Retweeted categories.”
Cities also showcased their different points of conversation: Chennai led conversations around Celebratory moments, Creative showcase and everyday chatter, Bengaluru dominated chatter around Communities, Social change and Shared challenges, while Guwahati fronted conversations around Passion points and interests and Current affairs.
Manish Maheshwari, Managing Director at Twitter India, said in a press release, “We commissioned this research to build our understanding about women on Twitter and were inspired by the results. These insights show us that Twitter is for every woman. Their communities and conversations highlight the uniqueness and diversity of the service.”
“Access to a free and open Internet has made it possible for everyone to express themselves freely without barriers. As a service, our goal is to build on this foundation, giving people new ways to converse, form communities and control who can interact with them in a conversation,” he added.
Tweets on #ModernDating, mental health are also shared by women during this period. Madurai and Mumbai led the trend of talking personal on Twitter. From #SareeTwitter to #LockdownRecipes women love to Tweet and share their everyday experiences; Chennai and Mumbai lead conversations in this regard.