Growing up in India, there are certain weird foods fed to children, whether they like it or not. This is because these food items make us to healthier and stronger. From haldi wala doodh to almonds and dry fruits — we have a variety of foods and drinks on various spectrums of the taste-test. However, if there is one supplement most passionately hated by kids and loved by grandparents, it is Chyawanprash. The magical concoction is believed to heal and cure everything, from cough and cold to serious immunity issues. While most of us suffered the spoonful of torture in our growing years, we loved treats like cookies. Never in our wildest dreams would we equate the two or mix them.
But some people at Unibic biscuit company thought how can we make a universally loved sweet-snack as confusing and repellent as possible? Solution — fill cookies with dadi ma-approved Chyawanprash.
You read that right. Now you can go the local supermarket and if you feel confused between yummy but unhealthy and healthy but disgusting, then you can pick this sweet and sour treat. If our grandparents are to believed, Chyawanprash is pure magic. It is a gift of the Gods to heal us and prevent us from catching any diseases.
everyday we stray further away from god (pic by a friend) pic.twitter.com/kybpdXNUwN
— Soumya (@bytesofnews) February 28, 2021
In the aftermath of Coronavirus pandemic, many turned to this trusted source of strength to “boost immunity”.Other immunity-betterment products like Giloy juice, amla juice, and of course, Chyawanprash, starting flying off the shelves as people attempted to eat and drink everything that could help us defeat the disease (even though there has been no scientific proof of the same).
The biscuit executives at Unibic wanted to be a part of this immunity-strengthening drive (sales hype) and came up with Chyawanprash soft rolls. Like other soft rolls, which are hollow, rectangular soft cookies with a filling (usually chocolate, or cream, jellies, or fruit) these sweet delights have a filling of Chyawanprash.
Twitter user shared this abomination on her handle and people have many, many reactions.
I don’t know how this shit ended up in my house but the first bite I took I just threw the whole thing out so friggin — Chrisel Monteiro (@ChriselLeolla) February 28, 2021
Can smell the taste. Will never try. 'Knock out the risk with strong immunity'
Is it about Covid-19 ?
Next Coronil Soft Samosa by Patanjali
— Gautam Biswas (@igautambiswas) February 28, 2021
Last year a Karnataka-based Dairy Day launched its new range with two new flavours — haldi and Chyawanprash– ensuring ice-cream is a safe spot for people in summer.
While haldi (turmeric) is a widely used herb in Indian cuisine with its medical values, Chyawanprash is an Ayurvedic health supplement for immunity.
The news of the new flavours has, however, did not settle well with social media users. Taking to Twitter, many netizens had cringed at the idea of having Ayurvedic ingredients blended with ice cream!