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2-min read

Forever21 Faces Backlash After Sending Free 'Diet Bars' Along with Plus-Size Orders

The company said that it was an "oversight" on their part, and they "sincerely apologize for any offense this may have caused" to customers, as that was not their "intention in any way."

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Updated:July 24, 2019, 1:32 PM IST
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Forever21 Faces Backlash After Sending Free 'Diet Bars' Along with Plus-Size Orders
Image Credits: REUTERS/Mariana Bazo and Twitter/MissGirlGames.
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Customers have called out Forever 21 for allegedly fat-shaming them for including diet bars in their plus-size online orders. A number of people took to Twitter to share their disappointment with the brand after receiving Atkins lemon diet bars as sample items.

According to social media reports, many of the orders were for plus-sized customers, making them question whether the company was only including the sample diet bars in orders for clothes over a certain size.

In a statement, Forever 21 responded to The Independent, saying that from time to time, Forever 21 'surprises' customers "with free test products from third parties in their e-commerce orders."

They further added, "the freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed."

The company said that it was an "oversight" on their part, and they "sincerely apologize for any offense this may have caused" to customers, as that was not their "intention in any way."

The Atkins bars, in question, which are part of the low-carb Atkins diet, are intended to be eaten as “snacks”, to “satisfy hunger”, according to the Atkins website.

While the Atkins Diet is supposed to help people lose weight by limiting carbohydrate intake, recent studies have questioned its effectiveness, with a 2018 study conducted by the Medical University of Lodz, Poland saying that low carbohydrate diets are unsafe and should be avoided.

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