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France Found its Lockdown Vice in Cheese, Purchase for Home Consumption Rose by 8 Percent: Survey

French cheese is displayed for sale at a supermarket in Joinville-le-Pont, near Paris, as sales of cheese eaten at home has rocketed over the last year.

French cheese is displayed for sale at a supermarket in Joinville-le-Pont, near Paris, as sales of cheese eaten at home has rocketed over the last year.

The amount of cheese purchased by French shoppers for at-home consumption increased by more than 8% in 2020, compared with just 2% the previous year. In France, mozzarella saw the steepest rise in demand among major cheese categories.

French households feasted on cheese last year as they turned to home cooking and sought gastronomic comfort during coronavirus lockdowns that shuttered the restaurant trade.

The amount of cheese purchased by French shoppers for at-home consumption increased by more than 8% in 2020, compared with just 2% the previous year, according to figures from farming agency FranceAgriMer and market data firm Kantar.

That was part of a shift in food consumption in many countries last year as the COVID-19 pandemic unfolded, with households initially bulk buying staples like pasta and flour, and later settling into home-eating habits with extra purchases of products like butter.

In France, mozzarella saw the steepest rise in demand among major cheese categories, with a 21% volume jump, followed by a 12% increase for raclette – a winter favourite eaten melted with potatoes and cured meats.

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Along with strong supermarket sales of ingredient cheeses for cooking, specialist shops like Augustin Denous’ in Boulogne-Billancourt just outside Paris have reported more trade from locked-down households looking for a culinary treat.

“In our little way, we’ve helped prevent people going completely gloomy. There’s been a moment of pleasure at the dinner table with good wine, good bread and good cheese.”

“It’s one of those pleasures that are still accessible,” one of Denous’ customers, Nicolas, said at the store.

Eating at home, however, may at best only make up for lost demand in France’s huge restaurant and tourism sectors as closure measures continue into 2021, dairy industry body CNIEL said.

Cheese has nonetheless fared better than products like champagne or fish that are more reliant on events and restaurant trade.

Cheese lovers also see an opportunity to safeguard France’s renowned array of artisanal cheeses.

“There is really an enthusiasm about farming and we need to make sure that is reflected in the arrival of new, younger producers,” said Veronique Richez-Lerouge, president of France’s local cheeses association and founder of an annual cheese day, taking place on Saturday.