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From a joke between friends to a viral meme: The creators of the latest viral Indian meme 'Jo Baka' are amazed how it grabbed the internet's attention

'Dekh Bhai, Maggi kabhi 2 minute mein nahi banti.' Shared the meme on Facebook? Now meet its creators.

Updated:November 18, 2014, 11:03 AM IST
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From a joke between friends to a viral meme: The creators of the latest viral Indian meme 'Jo Baka' are amazed how it grabbed the internet's attention
'Dekh Bhai, Maggi kabhi 2 minute mein nahi banti.' Shared the meme on Facebook? Now meet its creators.
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It all started from a simple Gujarati meme that got people hooked. The 'Jo Baka' meme (translation: see, my friend) hit the internet and caught on after users identified with the hilarious typical Gujarati truths it preached.

Soon there were Hindi versions of the same, the 'Dekh Bhai' memes, floating on Facebook. The memes have been shared by brands on Instagram and even have a dedicated Facebook page that boasts of over 100,000 followers. What's more, there's even a YouTube anthem called 'Jo Baka - the official video song'!

But where did the 'jo baka' memes originate from? Vivek Sacheti, Kaushal Gajjar, Harsh Kansagara, Hemratna Bhimani, and Mit Thaker are engineering students who run a website called popopics.com. Little did they know that a simple regional slang would soon become the next viral thing on social media. 'One night our team mates Kaushal and Harsh were playfully teasing each other and the term 'jo baka' annoyed Harsh. We all started the Page Jo Baka HD to irritate him and tagged few friends in first pic on the page. Every one liked it and demanded more. By the end of 20 hours of launch everyone was demanding they also want to make Jo Baka HD Meme and so we created a Jo Baka Meme creator for them (memegenerator.im). Slowly and steadily it went viral,' says Vivek Sancheti.

He is surprised by the unwitting response it received. 'Frankly speaking we didn't expect it will go viral. People have created almost 5 lakh memes using our website and app. We really feel super about it.'

On analysing who shares these memes the most, Vivek found people from over 15 countries had created and shared these memes! 'We are really happy that the trend which started with Gujarat and for Gujarati people is now being used all over India as well as many other countries where Indians live. When we analysed the traffic on our portal we found people from almost 15-20 countries like USA, Austrlia, UK, etc. using it actively.'

The team of 5 has now even launched a Jo Baka game in coordination with The App Guruz, one of the leading game development companies in Rajkot. Jo Baka merchandise like T-shirts are already available in the markets. Have you shared these memes yet?
















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