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'Game of Thrones’ Coffee Gaffe Gave Starbucks Over $2 Billion in Free Advertising

'Game of Thrones’ infamous coffee gaffe that sent social media into a meltdown inadvertently also helped Starbucks gain an estimated $2.3 billion in free advertising.

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Updated:May 10, 2019, 12:59 PM IST
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'Game of Thrones’ Coffee Gaffe Gave Starbucks Over $2 Billion in Free Advertising
Image by HBO. Cup by @VRonni3 / Twitter.
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Game of Thrones’ infamous coffee gaffe that sent social media into a meltdown inadvertently also helped Starbucks gain an estimated $2.3 billion in free advertising.

The modern-day disposable cup that fans were quick to spot in Game of Thrones Season 8 Episode 4’s scene from HBO’s popular medieval fantasy show was actually from a local coffee shop in Banbridge, Northern Ireland, close to where the Winterfell celebration scene after the "Long Night" was filmed.

Photos and videos of the out-of-place cup went viral on social media within hours of GoT airing worldwide.

game-of-thrones-cup

Frenzied social media users assumed the cup was a Starbucks beverage and flooded the Internet with its name and memes.
















Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of the entire unintended buzz at $2.3 billion. Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and Game of Thrones online and on TV and radio around the world.

"This is a once-in-a-lifetime collision of opportunity for Starbucks," she told CNBC. "But really, this is just the tip of the iceberg, because what isn't being monitored or estimated is the word of mouth and social media on top of this."

Separately, social media analytics and monitoring platform Talkwalker counted more than 193,000 mentions within 48 hours that cited both "Starbucks" and "Game of Thrones," or a variation of the series' hashtag, on Twitter, in social forums, blogs, and news sites.

HBO has used digital editing to remove the cup from future airings of the fourth episode.

starbucks taken away from winterfell game of thrones
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
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