Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » Buzz
1-min read

'Game of Thrones’ Coffee Gaffe Gave Starbucks Over $2 Billion in Free Advertising

'Game of Thrones’ infamous coffee gaffe that sent social media into a meltdown inadvertently also helped Starbucks gain an estimated $2.3 billion in free advertising.

Trending Desk

Updated:May 10, 2019, 12:59 PM IST
facebookTwitterskypewhatsapp
'Game of Thrones’ Coffee Gaffe Gave Starbucks Over $2 Billion in Free Advertising
Image by HBO. Cup by @VRonni3 / Twitter.

Game of Thrones’ infamous coffee gaffe that sent social media into a meltdown inadvertently also helped Starbucks gain an estimated $2.3 billion in free advertising.

The modern-day disposable cup that fans were quick to spot in Game of Thrones Season 8 Episode 4’s scene from HBO’s popular medieval fantasy show was actually from a local coffee shop in Banbridge, Northern Ireland, close to where the Winterfell celebration scene after the "Long Night" was filmed.

Photos and videos of the out-of-place cup went viral on social media within hours of GoT airing worldwide.

game-of-thrones-cup

Frenzied social media users assumed the cup was a Starbucks beverage and flooded the Internet with its name and memes.

Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of the entire unintended buzz at $2.3 billion. Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and Game of Thrones online and on TV and radio around the world.

"This is a once-in-a-lifetime collision of opportunity for Starbucks," she told CNBC. "But really, this is just the tip of the iceberg, because what isn't being monitored or estimated is the word of mouth and social media on top of this."

Separately, social media analytics and monitoring platform Talkwalker counted more than 193,000 mentions within 48 hours that cited both "Starbucks" and "Game of Thrones," or a variation of the series' hashtag, on Twitter, in social forums, blogs, and news sites.

HBO has used digital editing to remove the cup from future airings of the fourth episode.

starbucks taken away from winterfell game of thrones

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Read full article
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results