1-MIN READ

Google Adds Icon on Maps App to Help People Identify Black-owned Businesses

Representative image by Reuters.

Representative image by Reuters.

With the addition of the icon, people will be able to see a black heart over an orange three-striped background which will indicate a Black-owned business in Google Maps and Search.

Google has started adding an icon in Google Maps and Search to help people identify Black-owned businesses.

The move, which comes amid a surge in online searches for Black-owned businesses, is part of the company's commitment to supporting underrepresented entrepreneurs.

With the addition of the icon, people will be able to see a black heart over an orange three-striped background which will indicate a Black-owned business in Google Maps and Search.

Similar to other attributes, Google relies on business owners to self-identify as being Black-owned businesses.

It is not clear how Google will verify the authenticity of the claims.

But the company has a partnership with the US Black Chambers, Inc. (USBC) which has 145 Black Chambers of Commerce and 326,000 members across the country.

Google and USBC will provide training for Black-owned businesses to enhance their presence on Google through the use of digital tools like Google My Business and Google Analytics.

"Our hope is that by partnering with USBC, we can help more businesses connect with their community and customers," Jewel Burks, Head of Google for Startups US, said in a blog post last week.

Earlier, Alphabet and Google CEO Sundar Pichai has announced to give over $175 million toward supporting Black business owners, startup founders, job seekers and developers.

The new funds are in addition to YouTube's $100 million fund to amplify Black creators and artists.

"Beyond our products, we know that racial equity is inextricably linked to economic opportunity," Pichai said in a statement late Wednesday.

The funds include $50 million in financing and grants for small businesses, focused on the Black community, $100 million in funding participation in Black-led capital firms, startups and organizations supporting Black entrepreneurs, $15 million in training and $10 million+ to help improve the Black community's access to education, equipment and economic opportunities in its developer ecosystem.

Next Story
Loading