Imagine seeing a line of colourful rooftops every time you land into Mumbai. It’s going to happen very soon.
The city has started a movement called “Chal Rang De”. The movement aims to transform the slums into a colorful amalgam of local stories and talent. Young people are coming together to paint the walls of the slums with vibrant colors, because they believe this can change everyone’s outlook towards the areas.
The initiative by FruitBowl Digital in collaboration with Mumbai Metro One, Snowcem Paints and Co.Lab.Oratory Asia first took place in Asalpha village in Ghatkopar.
Dedeepya Reddy, the brainchild behind the initiative, believes that a bit of colour can change people’s lives. “If a little colour makes me happy, how about filling people’s lives with colours?” This was the idea behind the massive project she has undertaken.
It took them 400 people and 3 days to colour the village.
"Color the community, color the hill, color the humanity,” is the motto Reddy lives by. And, she’s planning to colour all the slums in Mumbai.
But it wasn’t easy to begin with. Initially, when they knocked on people’s doors, they were a little caution. “Why would you want to colour our house,” someone asked Reddy. After a bit of convincing and a little running around to get permission, she managed to colour 120 walls in the village.
At the end of it, an elated old man walked up to her and thanked her for turning their slum into a masterpiece. “I believe it gives them a sense of joy, an identity and hope that things are going to be okay. Color has the power to create change. Small changes together can make a huge impact,” Reddy said.
What makes this art project different from the rest is that anybody can pick up a brush and colour. Though Reddy plans to even get artists in her next project, but she believes that the idea that anybody can participate in it makes a world of change.
“The idea is to make it a happier Mumbai, one roof at a time,” she said.