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In Saudi Arabia, Dresses Walked The Ramp Without A Human. Really.

It’s a bird… it’s a plane….

Zoya Mateen |

Updated:June 8, 2018, 5:29 PM IST
In Saudi Arabia, Dresses Walked The Ramp Without A Human. Really.
It’s a bird… it’s a plane….
We might not have flying cars yet, but guess what? We got flying fashion!

And when we say flying, we mean it. Literally.

Weeks after Saudi Arabia, one of the most conservative societies of the world with a history of resistance to anything new, hosted it’s first-ever Fashion Week, a member of one of the country's most powerful families held another one.

With drones.

At the event dubbed as Fashion House held at the swanky Hilton Hotel of Jeddah, drones replaced models and mannequins carrying skirts, dresses, handbags, and abayas (a modest robe-like dresses common in Saudi Arabia) across the runway.

Aljawharji — the designer behind the Saudi Arabian abaya brand Vogueaholic, which was featured at the event told Insider in an interview that the drone concept was actually a part of the technology theme, as the event intended on focusing on the era of new technology in the Middle East. He further added how the entire idea was crafted while keeping into consideration the sacredness of the ongoing holy month of Ramzan and the modesty associated with it.
While the event’s “out of the box” manner of display became fodder for mockery, rumors about the prohibition of women’s entry and participation in the fashion show made matters worse.

Owing to an inglorious history of regressive attitude and conservative ideas about modesty in women, it was readily believed that the concept of drones was introduced in order to ban woman from the event. Twitter and other online platforms erupted with outrage. However, you will be pleased to know that, none of this is true.

Women are in fact permitted to model in Saudi Arabia and already did so during April's Fashion Week.

One often imagines the Fashion week in New York, Paris and Milan to be a surreal experience, full of towering fantasy, inflated egos and sky-high stilettos and Saudi Arabia took that sense of ‘elevation’ a little seriously.

In the age when the idea of being Avant- Garde is the fuel to popularity, perhaps one can’t complain too much.

Of course these videos of unmanned drones hovering and swirling midair founds its way to social media. Meanwhile, fashion critiques have called it uninspiring, saying that loosely hung garments make no sense.

Here’s a look at some of the reactions on Twitter on the event.

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