In the last 12 hours, you may have noticed a strange hashtag in the top trends on Twitter: #JCBKiKhudayi.
For a lot of us, it may have taken some time to figure out what this tag even meant, and why people were sharing pictures of excavators and memes of it.
Why #JCBKiKhudayi is still going trending comes from the fact that several people, especially Indians are watching videos of an 'JCB' excavator digging up the dirt.
A Twitter user found how there several million views on random videos of JCB excavators on YouTube.
JCB khudayi jokes are so subtle yet so funny. Apparently the jokes are about how jobless are people to watch JCB digging videos on YouTube with these videos getting millions of views 😁 pic.twitter.com/AGaIWl04kg— Monica (@TrulyMonica) May 27, 2019
A JCB excavator is the most common brand we're used to seeing on Indian roads when it needs digging, 'JCB' has almost become as synonymous with 'excavator' as 'Xerox' with 'photocopy,' almost replacing the word itself.
It isn't just YouTube views though, people in India usually crowd around to see these excavators in action no matter which part of the country you are in. The fact that it digs up dirt, is amusing to several people, as often you will see a entire gathering of people stopping and waiting to see what is happening.
Netizens, found their amusement hilarious, and the memes are a result of the phenomenon of going to see an ordinary machine doing its job.
Hey guys,I'm luckiest person right now coz mere ghar se saamne #JCB se khudaai shuru hone wali h..Jis jis ko dekhna h comment kro , mi location send kr dunga#jcbkikhudayi pic.twitter.com/r4ZyMLEtPA— 🍼 (@Bauaa__) May 27, 2019
From whatever reaseach I did got to know that many random JCB digging videos on YT got over 25-30M+ views, so people are like making fun/memes of this wierd obsession of people 😂— SANATH (@Dude_Cricket) May 27, 2019
Even Sunny Leone wants in on the trend!
And perhaps for good reason?