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Khichdi To Be Promoted As 'Brand India Food' At Global Event

Khichdi -- prepared using rice, pulses, coarse cereals and spices -- has been selected as Brand India Food because it symbolises the country's unity in diversity.

PTI

Updated:November 1, 2017, 7:26 PM IST
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Khichdi To Be Promoted As 'Brand India Food' At Global Event
Photo credits: News 18/Hindi
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Over 800 kg khichdi, a traditional Indian dish, will be prepared live on November 4 at the World Food India event here in a bid to create world record and popularise it as brand India food
globally.

Khichdi -- prepared using rice, pulses, coarse cereals and spices -- has been selected as Brand India Food because it symbolises the country's unity in diversity.

A giant 'kadhai' (frying pan) of the capacity of 1,000 litres and 7 feet in diameter will be used for slow steam-cooking of more than 800 kg khichdi.

The khichdi will be prepared by renowned chef Sanjeev Kapoor, who has been roped as the brand ambassador of the Great India Food Street for the three-day event starting November 3, being organised by Food Processing Ministry along with CII.

"Khichdi is the wonder staple food of India and is considered the healthiest prepared food in India and it is being eaten across length and breadth of India by rich and poor," Food Processing Minister Harsimrat Kaur Badal told reporters at the curtain raiser event.

Khichdi symbolises India's great culture of unity in diversity at its best. Therefore, Khichdi has been selected the Brand India Food, she added.

The cooked khichdi will be distributed to about 60,000 orphan children as well as guests present at the event. The khichdi will also be distributed to the Heads of Foreign Missions in India along with the recipe.

Brand India Khichdi's ingredients and the recipe will be popularised by Indian Foreign Missions throughout the world.

The government will ensure that Khichdi is available in restaurants and kitchens around the world, an official statement said.
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