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#MainBhiChowkidar: Modi's New War Cry Tops Worldwide Trends on Twitter

In the two hours since it was posted, the video had already garnered 33,000 likes and 11,000 retweets.


Updated:March 16, 2019, 5:01 PM IST

Even as the final battle lines are being drawn for the upcoming general elections, PM Narendra Modi has launched a powerful strike, with the BJP's new campaign going viral within minutes and topping global trends on Twitter.

The PM posted a video on his Twitter handle, which showed a diverse line-up of Indian citizens proud to be the chowkidars of their own homes, and ultimately, of the country. Accompanying the video was a message: "Your Chowkidar is standing firm & serving the nation. But, I am not alone. Everyone who is fighting corruption, dirt, social evils is a Chowkidar. Everyone working hard for the progress of India is a Chowkidar. Today, every Indian is saying - #MainBhiChowkidar".

It also invites ordinary citizens to take the oral pledge. This time around, the social media-savvy BJP will be using a new online feature of Twitter, called conversation cards on Twitter. Supporters will get a personalised Twitter message from the PM upon taking the pledge and supporting the campaign.

The PM will also interact with people from all over the country on March 31 as another part of this campaign.

In the two hours since it was posted, the video had already garnered 33,000 likes and 11,000 retweets.

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