Man Named 'Bowser' Takes Over Nintendo of America and Mario Fans are Freaking Out

PSA for all you gamers out there. Nintendo of America (NOA)'s Reggie Fils-Aime has decided to hang up his boots after 15 years with the company, 13 of which he served as its president and COO. His last day at the video game giant will be on April 15.

Reggie will be succeeded by Doug Bowser, who is currently working at the NOA as Senior Vice President of Sales and Marketing.

The news that Bowser will be the new boss at NOA has somehow turned into a viral meme on Twitter. Sketches and photos of a dragon have flooded the website. Why? Here's a quick recap.

Back in 2015, Nintendo welcomed Bowser as its Vice President of Sales and in return, Bowser expressed his gratitude to the company by holding a "thank you" placard.

Nice gesture, right?

But there was much more to the photograph that met the eye. Mario fans zoomed in on Nintendo's photo and noticed a meta reference to the highly popular Mario game. On the top left corner, they saw the Mario Bros (Mario and Luigi) sitting on the shelf and tied to each other.

And now a message from our new Vice President of Sales, Doug Bowser. http://t.co/Qb6GYxgRrC pic.twitter.com/OEWu8dxUr0

— Nintendo of America (@NintendoAmerica) May 20, 2015

Don't get it?

Well, Bowser happens to be Mario Bros' longtime nemesis. "Bowser, King of the Koopas" is the turtle-like dragon you have been seeing in Super Mario Bros. all along.

The highly-muscular Bowser breathes fire and throws hammers as he aspires to take over the Mushroom Kingdom. He has a soft spot for Princess Peach and routinely kidnaps her. Mario is out there to fix things and take on the villain in the final level.

The human Bowser, on the other hand, is now the President on Nintendo of America and the jokes have written themselves. That four-year-old photo of him joining the video game company has resurfaced and Mario fans are really worried.

This is the first photo of Doug Bowser when he joined Nintendo

We never getting a new Mario game ever again pic.twitter.com/thv6o9opvf

— Nibel (@Nibellion) February 21, 2019

It's the first day of knowing that Nintendo of America's new president's name is Doug Bowser, and the jokes are old already.

Also it's not funny for the NoA employees who now have to search the building to find the stars to unlock his office door when they need to talk to him

— supergreatfriend (@supergreatfrien) February 21, 2019

Doug Bowser pic.twitter.com/wxEyIUtuyq

— Greywaren (@Jimmy2495) February 21, 2019

A man named Doug 'BOWSER' is the new President of Nintendo of America. I spotted something terrifying in the background. pic.twitter.com/TqMIJNaRRi

— 「Ｍｅｒｒｙ」🌴 (@Merryweatherey) February 21, 2019

No one:
Doug Bowser: pic.twitter.com/XTDjgRvERF

— Borgerp Birbdo (@Tristan_Deluxe) February 21, 2019

#ThankyouReggie #Doug #Dougbowser #Nintendo Say good bye to all your Mario games 😞. pic.twitter.com/jWYebWIVKX

— Rikukey2 (@rikukey2) February 21, 2019

How Doug Bowser became President of NoA (Colourised, 2019) pic.twitter.com/ITxD9Uyesl

— Xeno's Awakening // PikaCinema (@XenoChu) February 21, 2019

They’re ready for you in there, Doug.#nintendo #bowser pic.twitter.com/MTtseBw2Bz

— Ian Kazimer (@ActionKazimer) February 21, 2019

Reggie Fils-Aime is retiring from Nintendo, being succeeded by Doug Bowser.

The Bowser memes for future Nintendo stuff at E3 are going to be insane.

Thanks for the last 15 years Reggie.

— Joe Merrick (@JoeMerrick) February 21, 2019

Doug Bowser pullin up to Nintendo HQ on his first day as president pic.twitter.com/dDdtIYt63m

— Mr. Pasquale (@TheMrPasquale) February 21, 2019

Doug Bowser taking his place as president of Nintendo of America (2019) pic.twitter.com/f2Kh4KR8tb

— Moi (´・ω・`) (@beat_shobon) February 21, 2019

Doug Bowser (yes that's his name) will become the new CEO of Nintendo Of America

End of an era for sure pic.twitter.com/sOlLmBpROg

— Nibel (@Nibellion) February 21, 2019

Throwback to when Doug Bowser joined Nintendo 4 years ago, with Mario & Luigi tied up in the background https://t.co/SFIUmry4wu

— Joe Merrick (@JoeMerrick) February 21, 2019

Doug Bowser is replacing Reggie as the new president of NOA.
Does this mean...Bowser finally won? pic.twitter.com/uCTxFTrP2B

— Lonely Goomba (@LonelyGoomba) February 21, 2019

introducing Nintendo of America President Doug Bowser pic.twitter.com/YlCzLccoSo

— ǤЯIMΞCRΛFГ (@GRIMECRAFT) February 21, 2019

Nintendo is now being run by Doug Bowser, and he has wasted no time finally getting his revenge on to Mario and Luigi. pic.twitter.com/NFGB2EwXPF

— Josh Jordan (@NumbersMuncher) February 21, 2019

For those unfamiliar with Doug Bowser, the new CEO of Nintendo of America, it's this guy that introduced himself with a picture of himself featuring Mario and Luigi tied up in the background. pic.twitter.com/hSqlABtQ3j

— TodoNintendoS (@TodoNintendoS) February 21, 2019

h-his name is Doug Bowser?? https://t.co/87Hq5jCuYg

— Shen (@shenanigansen) February 21, 2019

We're actually about to live in the timeline where Bowser reigns supreme over Nintendo of America

— Vailskibum94 (@Vailskibum94) February 21, 2019

This was Bowser’s plan all along... https://t.co/P1aR7ij7kU

— shinobi602 (@shinobi602) February 21, 2019

Bowser on his first day as president of Nintendo of America pic.twitter.com/hGrvNSMOna

— MASHABLE, PAY ME ROYALTIES (@rhiwion) February 21, 2019

Doug Bowser knows what's up pic.twitter.com/Q8cQmgk8Cs

— The Well-Red Mage (@theWellRedMage) February 21, 2019

Does it mean Bowser has defeated Mario? We don't know. But fans are bidding an emotional goodbye to Reggie for his services.

You'll be missed Reggie, we appreciate all your hard work with Nintendo. I'm excited to see Doug Bowser as the new President of NOA and what he'll do!

— Nathaniel Bandy (@NathanielBandy1) February 21, 2019

Not only is Reggie leaving....we're handing it over to someone named Bowser?!?! https://t.co/SKeixiGTS6

— Shell @ #CurlyCosplay 💓 (@Shellanin) February 21, 2019

We're actually about to live in the timeline where Bowser reigns supreme over Nintendo of America

— Vailskibum94 (@Vailskibum94) February 21, 2019