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Nike's Executive Steps Down after His Son Was Reported Reselling the Branded Sneakers Online

Nike 
(Credit: Nike's website)

Nike (Credit: Nike's website)

Nike's executive left after an article uncovered the reason behind her quit was family ties with her son Joe, a notorious reseller.

In response to a key senior management team executive departing Nike Inc. due to links to her son’s sneaker resale business, the sportswear giant has officially announced a replacement for the position. The company has named Sarah Mensah to take over as Vice President and General Manager of North America. Ann Hebert stepped down from her post last week amidst the discovery of her son, Joe’s reselling operation. Sarah formerly served the Swoosh brand as the Vice President and General Manager of Asia Pacific and Latin America. In her new post, Sarah will be reporting to Heidi O’Neill, president of consumer and marketplace the Oregon-based brand. Before joining Nike in 2013, Sarah served as the SVP and Chief Operating Officer (COO) of the National Basketball Association’s Portland Trailblazers.

A week after Hebert resigned from her position, the activewear giant divulged senior leadership shakeup. Hebert left after an article by Bloomberg Businessweek uncovered the reason behind her quit was family ties with her son Joe, a notorious reseller. Joe was buying sneakers from Nike and other labels and then reselling them online. In addition to Hebert, Nike also found a replacement for Sarah’s former role. Amy Montaigne, another Nike veteran, will assume the role previously held by Sarah at the company.

Montagne, an employee of 16 years, will take over its Asia Pacific and Latin America division. Montagne previously acted as the VP/GM of Global Merchandising, VP/GM of Global Women’s, and VP/GM of Global Categories. She will also report directly to O’Neill, like Sarah. Aaron Cain has been tapped vice president and general manager of the sporting-goods giant’s men’s business.

The change in command follows the unexpected departure of Hebert. A 25-year veteran with the Jordan brand, Hebert resigned on March 1 after the Bloomberg Businessweek story linked her to her son’s resell sneaker business, West Coast Streetwear. Nike has placed the executive shuffle as a way to continue the drive of its consumer direct acceleration. Sarah now leads all elements of the operations in North America including direct, marketing, digital, sales, consumer construct and territories in addition to other areas.

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Hebert’s name was reportedly found on a credit card account belonging to her son’s business. O’Neill informed the company has launched an internal probe of Hebert’s involvement in her son’s business, Complex reported. “To be clear, we believe that Hebertdemonstrated poor judgment. However, we made the decision to not take corrective action against her,” O’Neill was quoted by Complex as saying.

first published:March 11, 2021, 22:25 IST