In times like these when our plans are getting shelved, events that we had planned for long have been postponed and we don't know for how long, hope is all that we are tugged to. The world of sports had many of the events delayed due to the pandemic, much to the disappointment of the fans. Cricket world cup, Olympic games, IPL and so many other events have been delayed due to the pandemic.
But nothing can stop the sports. That is what sports brand Nike wants to tell us. Nike is celebrating sports and diversity in times when hope is precious and everything that we can hold on to. "We are never alone," the voice in the beginning of the video shows as it shows beautifully edited and juxtaposed different sporting events in one frame to deliver a message on hope, diversity and sporting spirit.
Watch the video here:
The video has gone viral for its subtle yet powerful message that sports is not just an event but the way we sail through testing times. The minute-and-a-half-long video also shows Indian cricket team cheering before the start of a match.
"If we don't fit the sport, we will change the sport," the narration says as the video shows a burkha-clad woman on skating board adjacent to the frame showing a person throwing rainbow colours, denoting LGBTQ rights.
The strong message of the video has been amplified by the editing genius of the visuals. Here are some of the reactions as people hailed the video:
WOW! extreme creativity merged with technology. One of the best advertisement ever seen.— enlightened (@enlightenedowlz) July 30, 2020
No editing job has ever been better— Harry Schroeder (@FatherHarry1) July 30, 2020
Hits you right in the heart❤️— Boston Athlete Magazine (@bostonathletema) July 30, 2020
Genius!! 👏🏼👏🏼👏🏼— Neri (@NeriQG) July 30, 2020
Tell us what makes the video so moving to you!