Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » Buzz
2-min read

Nike's Serena Williams Ad About 'Crazy' Women Released at Oscars, Twitter Felt it Also Deserved One

The powerful ad's tagline is 'It's only crazy until you do it , a play on Nike's world-famous 'Just Do It'.


Updated:February 25, 2019, 4:31 PM IST
Nike's Serena Williams Ad About 'Crazy' Women Released at Oscars, Twitter Felt it Also Deserved One
Serena Williams collaborated with Nike for the "Dream Crazier" ad.

While the Oscar winners stole the show,The 91st Academy Awards will be remembered for yet another person this year — 23 times Gran Slam winner Serena Williams.

The star tennis player has collaborated with Nike for an advertisement that features a number of trailblazing women in sports and is written as a tribute to 'crazy women'. Lending her voice to the video's narration, Williams says that throughout history, strong, independent and successful women have been put down as 'crazy' or 'hysterical' or typecast as 'angry' if they are stern and weird if they are extraordinary.

But to make the point, Williams goes on to say that at a time, women running a marathon or boxing was considered crazy. she asks women to embrace the crazy and in the end tells them to show the world what crazy can do instead of treatin it as an affront.

The powerful ad's tagline is "It's only crazy until you do it", a play on Nike's world-famous 'Just Do It'. All through the ad, visuals of women in sports including stars such as former WNBA protege Lisa Leslie, Olympic gymnast Simone Biles among others. Titled "Dream Crazier", the ad premiered at the Oscars on Sunday night to massive applause which soon spread to social media.

Meanwhile, Williams, who returned to play just months after giving birth to a baby, appeared at the Oscar ceremony wearing a stunning red gown and inspired all with a moving speech.

With the discourse on feminism and equality evolving, especially on social media, several companies have started experimenting with gender-positive messaging in their advertisements. Recently, Gillette, a brand synonymous with all things male, launched a controversial advertisement attacking toxic masculinity. While many called the ad groundbreaking, critics said that they did not want to be "lectured" on feminism by their razors. However, it did trigger worldwide conversation about the way men are raised and how some of those ways ae toxic.

Gender is not the only controversial topic that made it into powerful but equally controversial ads. Nike itself faced massive backlash last year after it featured American activist and football quarterback Colin Kaepernick, who faced discrimination in NFL following President Donald Trump's attack on his protests against black oppression in the US.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

Read full article
Next Story
Next Story

Also Watch


Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results