Seventeen years after its debut, Nokia 3310 is back! The much-awaited device has been relaunched in an all new revamped look featuring a colour screen at the Mobile World Congress (MWC) in Barcelona.
To be sold under licence by the Finnish start-up HMD Global, the device is available in four distinctive colours - gloss-finished warm red and yellow, and a matte-finished dark blue and grey. It will cost buyers only 49 Euros ($52) and will be available from the second quarter of this year.
Considered as iconic because of its popularity and sturdiness, Nokia sold more than 126 million devices before it was phased out in 2005.
Having a 2.4-inch display, the new Nokia 3310 qualifies as a "feature phone" rather than a smartphone as it only provides limited internet facilities.
It relies on 2.5G connectivity and is powered by the S30+ operating system. With 1,200mAh battery, the device offers a 22 hours of talk time and has up to a month's standby time. The battery of the new device is removable, like its older version. However, the 2017 model is rechargeable through a microUSB port. Its single camera is also restricted to 2MP. According to HMD Global, which owns the rights to the Nokia brand, the device also comes with the modern version of the classic game Snake pre-installed.
The device will power through up to 51 hours of MP3 playback too, as well as up to 39 hours of FM radio playback.
But it's not so much the features but the nostalgia that has people super excited to buy the revamped version. The device's durability, iconic snake game and the desire to own a Nokia phone back in those days have the people today waiting eagerly to buy the new version. We can say some are only willing to buy the device for old times sake.
And ever since the relaunch of the iconic phone, internet users have gone berserk. Here's what netizens had to say on the rebirth of the iconic Nokia 3310.
#Nokia3310 I'll definitely get my future kids one of these instead of a tab .They need to start from the bottom like I did .— ♥👑Queen Rosey💮🌠💊 (@IssaRosey) February 26, 2017
#Nokia3310 is back after 17 years. I simply loved it for the awesome ultra user-friendly keys panel and the SNAKE game!— Nandita Bayan (@bnandita) February 27, 2017
(With input from IANS.)