Ola's 'Ride With Chetan Bhagat' Campaign Makes The Internet Say 'No, Thank You'
No one wants to get on this ride.
Gone are the good old days when a writer would just write while the publishers would handle the marketing and promotion of the novel. In the competitive age where every celebrity has an impending urgency to go to any lengths to be in the public eye, authors can't simply be authors. They have become their own strategists and promoters.
In light of the upcoming release of his latest novel, The Girl in Room 105, best-selling author Chetan Bhagat, in partnership with Ola cabs, promoted the #RideWithChetan campaign on his social media handles where people booking an Ola between now and 25 September stood a chance to share a cab ride with Chetan Bhagat.
— Chetan Bhagat (@chetan_bhagat) September 18, 2018
A big shout-out to all @chetan_bhagat fans. We bring you a chance to meet Chetan and get an exclusive discount on his latest book, The Girl in Room 105. Here’s how: https://t.co/otAqopuJue#RideWithChetan @WestlandBooks pic.twitter.com/TEryW83ICL
— Ola (@Olacabs) September 11, 2018
But, turns out, the Internet didn't quite like the idea and trolled the author mercilessly, with users saying that they would rather delete the app and use other cab services or simply use public transport than ride with the author.
Bhagat, who although has several best-selling novels in his kitty, has not been a critic favourite, with several reviews saying that the author usually rehashes the same characters which don't offer much depth, making his stories seem repetitive even with a varied plot. And given the fact that he continues to sell books by the dozen may irk several people who simply do not understand his reasons for success. Also, his columns in a national daily, where Chetan often takes the tone of authority, especially in the field of politics, does not go down well with people.
Thanks for the warning… OLA App deleted until further notice
— Raj Malpekar (@malpekar) September 18, 2018
— Vinay Kumar Dokania (@VinayDokania) September 18, 2018
If I take this ride, it will be one of 'The 3 Mistakes of my life'.
— Waseem Ahmed (@Waseem_Ahmed11) September 18, 2018
😱😱Scary. Till 25th it's Uber for me!
— Rajan Alexander (@devconsultgroup) September 18, 2018
Hey @UberINSupport , don't even think about something like this. You are our only hope now.
— Roshan Rai (@RoshanKrRai) September 18, 2018
Is this a public service warning sponsored by @Uber_India?
— Baba Manhattani (@BabaGlocal) September 18, 2018
Oh dear me! No thanks Mr Bhagat, happy to be left alone. Good luck with your book though.
— Madhumita Mazumdar (@mmazumdar2014) September 18, 2018
This will not only encourage us to use @Uber_India but also opt for public transport.
Sorry guys - you messed it up badly.
Better luck next time! Ola La Le O Ola La La https://t.co/yj6WdZkQTK
— Desi Bhai 🇮🇳 (@DesiPoliticks) September 18, 2018
Stupid Marketing from Ola ! It will only encourage public transportation 😂😂😂😂
— Prashik Walke (@DaPrashik) September 18, 2018
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