The pawri trend started by Pakistani social media influencer Dananeer Mobeen has now found another fan in India. On Thursday, the Indian dairy cooperative society, Amul released its take on the Pawri Ho Rahi Hai trend through social media.
The Amul advertisement tweaked the Pawri Ho Rahi Hai sentence to 'Yeh Humari Pav Tea Ho Rahi Hai' with the animated version of Dananeer and her two friends who were seen with a cup of tea and some maska pav. The tweet has been liked by over 18.7k likes as netizens are hailing Amul’s latest take on the social media trend as smooth as their butter.
Some users also praised Amul's creative team for coming up with witty takes on current topics as they market their products. While some netizens were not even surprised that Amul came up with the wholesome content.
Meanwhile, Dananeer is riding high on this wave of fame as several celebrities and brands both from India and Pakistan are sharing their takes on the Pawri trend. Dananeer's pawri trend became more famous after Indian musician Yashraj Mukhate, who masters the art of making memes more musical and dance-worthy, remixed her video.
Yashraj's video on YouTube has gathered over 22 million hits since it was shared last week. Dananeer and her friends were also seen dancing to the musical version as she dedicated a post thanking her fans and Yashraj for recognising the video and adding something of their own. The Instagram post was shared last week and has been viewed by over 3,242,314 Instagram users. Dananeer and her friends were also seen wearing t-shirts that had the famous '#PawriHoRahiHai' written on it.
The recent Amul advertisement was based on this look of Dananeer that is now doing the rounds on social media. Peshawar-based Dananeer made the original video mocking the 'borgors' or those Pakistanis who try to flaunt a heavy American accent and that is how the party became 'pawri' that has now taken the Pakistani and Indian social media by storm.