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Secret to Male Sexual Stamina is Veggies? PETA's New Ad on 'Toxic Masculinity' is a Total Facepalm

Apparently riffing off the recent and much appreciated Gillette ad, which addressed the idea of toxic masculinity and called for a reevaluation of what it means to be a man, the PETA ad is a grotesque, nigh pornographic, travesty of the same.

Shantanu David | News18.com

Updated:January 18, 2019, 3:00 PM IST
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Secret to Male Sexual Stamina is Veggies? PETA's New Ad on 'Toxic Masculinity' is a Total Facepalm
Apparently riffing off the recent and much appreciated Gillette ad, which addressed the idea of toxic masculinity and called for a reevaluation of what it means to be a man, the PETA ad is a grotesque, nigh pornographic, travesty of the same.
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The People for Ethical Treatment of Animals' (PETA) ad campaigns have almost always been highly controversial in order to grab the attention of their viewers. From getting celebrities to strip for posters and calendars to putting up huge posters of animal innards and offal to throwing red paint on people they catch wearing fur, the animals rights group is usually quite callous when it comes to other people. Their latest commercial, however, takes the cake, and naturally since it's a PETA ad, it's a carrot cake. Unfortunately, we mean that literally.

Apparently riffing off the recent and much appreciated Gillette ad, which addressed the idea of toxic masculinity and called for a reevaluation of what it means to be a man, the PETA ad is a grotesque, nigh pornographic, travesty of the same. The ad was posted on the group's Twitter account, with the following caption: "Traditional" masculinity is DEAD. The secret to male sexual stamina is veggies.

The ad itself shows different shots of men leering into the camera and flaunting large, phallic vegetables (like carrots, cucumbers, zucchini, and various gourds) attached to their groins and thrusting them forward, as a bass-heavy EDM track plays in the background. It is truly disturbing and while we'd recommend that you skip watching it, those interested can check it out below:




As might have been expected, the ad has drawn almost universal condemnation, with people slamming it for its overt sexual suggestiveness, its exploitation of the movement to eradicate toxic masculinity and pretty much everything about it.
















People also pointed out that the group's social media handles are followed by children all over the world and that this kind of content was highly unsuitable for young viewers.













And this last response pretty much encapsulated it best.



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