For the last 5 years, PewDiePie has reigned over YouTube as the most subscribed channel but a recent scare from a music label company T-Series, which was set to dethrone the king, brought out the worst in PewDiePie's fans.
Acknowledging this, PewDiePie recently took to YouTube and said that he has seen a growing number of fans leaving racist comments about Indians and this hasn't gone down well with the star YouTuber.
“Sometimes in these comments, you see comments like ‘f**k Indians,' just really distasteful, unnecessary comments,” he says. “And I obviously make Indian jokes and stuff like that, but I do that of all countries, and this is not what I’m about."To make up for this, PewDiePie recently set up a donation campaign for Indian non-governmental organisation Child Rights and You and urged his "9-year-old" Bro army to help the underprivileged kids in India.
“I’m getting more attention now than I’ll probably ever get,” Pewds says in his video. “So why not just take that fact and redirect it to something more positive, and show that this fanbase can do something positive as well, because I know we can. No more ‘f**k India.’ Instead, let’s help India.”
Set up on December 4, the goal of 150,000 Pounds (1.3 crores) was achieved within a day. "Started a Gofundme page for CRY, a charity that focus on making a lasting change for children of India. 9 year olds helping 9 year olds, lets go![sic]" PewDiePie wrote in a tweet.
With the overwhelming support pouring in from the YouTube community, CRY praised PewDiePie's fans.
Only four hours have passed & thousands of @pewdiepie's fans have raised over £40k to support @cryindia—an amazing charity helping change the lives of children across India. https://t.co/HnSNgU5XnA— GoFundMe (@gofundme) December 3, 2018
We are seeing the power of collective action today... and we are overwhelmed!Here's wishing that every child gets the healthy, happy, creative and safe childhood that they deserve!#TuesdayThoughts— Child Rights and You (@CRYINDIA) December 4, 2018
The one-sided YouTube beef started back in September when, out of nowhere, the Noida-based music label T-Series claimed the #2 subscriber spot, sending the YouTube community including Pewds in a tizzy.
While it was only fun and games for the Swedish gamer, who even released a diss track on T-Series, his fans and friends took the YouTube war way too seriously.
First, popular YouTuber Mr Beast bought a bunch of billboards in North Carolina and turned them into advertisements asking people to subscribe to PewDiePie.
Then, another YouTuber Justin Roberts bought a billboard apparently worth a million dollars in New York’s Times Square for the same cause.
The madness had only begun. Musician and YouTuber Davie504 played PewDiePie's diss track on his guitar for 10 hours.
Wait there's more.
Rokonujjam Konok, a Facebook user and a student, took to his account to share the deets of his unusual campaign with his friends in Mirpur. They went around distributing the 'pewds' posters and asking people to subscribe to the YouTube channel. This is when someone asked these kids "Uh tomra pewdiepie er ki hou? (How are you related to pewdiepie?)"
Their response was: Fans!
Yep, that's how much Pewdipie fandom has spread in Bangladesh.
To aid the YouTuber, 50,000 printers were hacked in the US.
Here is how the entire #pewdiepie printer hack went down:1. I was bored after playing Destiny 2 for a continous 4 hours, and decided I wanted to hack something. So I thought of any vulnerable protocols I could find on shodan(1/)— TheHackerGiraffe (@HackerGiraffe) December 1, 2018
Despite the efforts to keep PewDiePie on the top spot, the gamer took to Twitter on Sunday to announce that the end was near.
This was when another YouTube star Markiplier came to Pewds' rescue. Believe it or not, after his intervention, Pewds got a push of more than half a million subscribers. In a day.
At the time of writing this, PewDiePie has been the top subscribed channel on YouTube for 1808 days. And with such a push from the fans and fellow YouTubers, Pewds may as well relax on his throne for another few weeks.