The infamous ‘Bad Luck Brian’ has finally gotten a piece of good luck after nearly nine years.
The iconic original image has been sold for $36,134 (Rs 26 lakh approx.) as a non-fungible token (NFT) on March 11.
‘Bad Luck Brian’ meme was popularised in 2012 showing a yearbook photo of Kyle Craven, then a blonde boy wearing a plaid sweater vest smiling with braces.
The picture went viral after Kyle’s longtime friend Ian Davies posted it online making it synonymous with embarrassing and tragic occurrences.
However, on Thursday, the bad luck meme made a fortune when he sold the original photo behind the classic internet meme. The digital sale took place on marketplace Foundation, a website that sells non-fungible tokens to the highest bidder in an auction format.
According to LADbible, the sale took place on March 9 and was won by someone going with the name @a. Not much information is available on the identity of the buyer apart from his/her internet pseudonym. The buyer @a will now get their digital signature as proof of ownership inscribed on the blockchain data for the original Bad Luck Brian photo.
Non-fungible tokens or NFT digital art help in verifying if a piece of digital art is real and not interchangeable with any other. These NFTs or meme market are in a high demand since this new type of digital asset exploded during the global pandemic.
Digital enthusiast and investors have been spending a huge sum of money on items that exist only digitally also, offering the buyer confidence that their product is genuine.
A few weeks ago, another meme was sold in an online crypto auction. The Nyan cat meme was sold for $600,000. The meme got viral in 2011 becoming an internet sensation which shows an animated cat with a pop-tart torso flying through space, leaving a trail of rainbow colors.
Meanwhile, Twitter founder, Jack Dorsey, is also all set to auction off the first ever tweet from March 2006 for charity.
The tweet reads, ‘Just setting up my twttr’ and is expected to fetch millions. Currently the highest bid is around $2.5 million.