Asli masale sach sach... MDH MDH!
Mahashay Dharampal Gulati aka 'Chachaji' passed away on Thursday morning at the age of 98. As per reports, Gulati was undergoing treatment at a hospital in Delhi for the last three weeks and suffered a cardiac arrest on Thursday morning. He breathed his last at 5.30 am.
Born in 1923 in Sialkot, Pakistan and a school dropout, Gulati joined his father's spice business in the early days. In 2019, the owner of Mahashian Di Hatti (MDH) group was conferred with the Padma Bhushan, India's third-highest civilian award for his exceptional contribution to trade and industry in the country.
For Netflix and the online-streaming generation, Chachaji, dressed in his trademark red turban, was perhaps the oldest 'star' to have appeared on the Indian television, more specifically in the MDH commercials, making him the immortal face of the brand.
A face synonymous to the brand and omnipresent in the MDH advertisements, Gulati's demise felt like a personal loss to many who gathered on Twitter to pay their tributes to the 'Chachaji'.
RIP Mahashay Dharampal Gulati ji #MDH Your rise from a man in street to top and your contribution towards social works will always be remembered pic.twitter.com/KJY8tFvTRO — Pankaj Nain IPS (@ipspankajnain) December 3, 2020
The "grand-dad" or "Dadaji" whose pictures most of our moms had in their kitchens and owner of the famous Masala Brand "MDH" - Dharampal Gulati passed away at 98. He will be missed! What a journey he had..so One more time in his memory.... "MDH MDH" Om Shanti pic.twitter.com/ShngtWhRGh — Tehseen Poonawalla Official (@tehseenp) December 3, 2020
Shri Mahashay Dharmapal Gulati, owner of MDH Masala is no more. Here he was dancing at an event celebrating 100 years of MDH Masalas when he was 96 years old. Om Shanti🙏🏽pic.twitter.com/kgaCaWgDEf — Nandita Iyer (@saffrontrail) December 3, 2020
What a legend. His own brand ambassador. Clearly had tremendous vision to take the brand where it is. Never had the chance to meet him or work with MDH but my hats off to him. #MDH #mdhspices #mdhmasala https://t.co/OpS1h5lRT5 — Safir (@safiranand) December 3, 2020
Delhi Chief Minister Arvind Kejriwal called him a “very inspiring personality. He dedicated his life for the society. God bless his soul”.