Who doesn't like unboxing toys and playing with them? But when Ryan does it, he means business.
Even as PewDiePie and T-Series battle it out for the #1 subscriber spot on YouTube, a 7-year-old has snuck past them to emerge as the highest paid YouTube star of 2018.
With 17-million-plus subscribers and nearly 26-billion views, Ryan of Ryan Toysreview has made a whopping $22 Million in the last 12 months, leading up to June 1, 2018, Forbes reported.
So what does Ryan exactly do?
Like every other kid, Ryan enthusiastically unboxes and plays with Legos, trains, cars, and action figures, except, it all happens in front of a camera as he reviews them.
Launched in 2015, Ryan's YouTube channel has seen a meteoric rise, courtesy his innocent childhood antics and relentless energy to dish out a video every day. With the digital era booming more than ever and the average age of viewers tuning to YouTube reducing by the day, channels such as Ryan's are here to stay; and make loads of money in the process.
About $21 million comes from pre-roll advertising on Ryan's channels Ryan ToysReview and Ryan’s Family Review, Forbes notes. If the buck from YouTube wasn't enough, Ryan debuted his own line of slime, stuffed animals, and other merchandise at Walmart Inc, earlier this year.
The kid also helped select the toys and apparel that are sold under the name Ryan's World - at more than 2,500 Walmart stores in the United States and on the Walmart.com website.
When the news of Ryan's roaring success first hit on Twitter, the reactions that came forth were pretty much as expected.
"The world's highest-paid YouTube star: Ryan ToysReview has generated 26B views and earned $22M in the last year thanks to his signature line of stuffed animals, collectibles and apparel now selling at Walmart," tweeted Forbes.
Me waiting for my son to wake up from his nap so we can go shopping for toys!Time to $ee the po$itive in everything - even playtime at 11pm will be fine!! As long as we're recording it for YouTube 😁 pic.twitter.com/lAsoWGgVCC— Ms. T (@RahmaTweets) December 3, 2018
My nephew has probably contributed 20 billion of the 26billion views 🙄🙄🙄— Mrs M (@SnotFace1986) December 3, 2018
The boy makes $22m a year just by playing toys on YouTube. I don’t get it but now I can’t wait for my daughter to grow up so I can set up her channel 🙂 https://t.co/Kb0Cyj97CL— Aysha Ridzuan (@ayshardzn) December 4, 2018
How tf is a kid making $22M a year reviewing toys yet I have a degree and diploma and I'm struggling to pay off student loans and my credit card.... What is life? https://t.co/TaXkXFIf31— 👑 T A F A R I 👑 (@toxictafari) December 4, 2018
If you guys want to feel like you’re not doing anything in life Ryan ToysReview made 22 million this year on YouTube— Christian Fenter (@ChristianFenter) December 4, 2018
That's insane, my kids need to start reviewing toys lol— Natalie 👩🏻🍳 (@calmtheforkdown) December 3, 2018
Sad day for Jake Paulers.
Others who made it to the Forbes' higest paid YouTubers list were:
Jake Paul - $21.5 Million
Dude Perfect - $20 Million
DanTDM - $18.5 Million
Jeffree Star - $18 Million.
The world's most subscribed YouTube channel - Felix Arvid Ulf Kjellberg or PewDiePie made it to #9 spot, earning $15.5 Million in 2018.