Clothing brand Shein faced a lot of flak on social media after it reportedly sold rugs looking similar to prayer mats used by Muslims to offer Namaz under the description 'fringe trim carpet'. The company apologised and pulled down the item from the website.
Some of the mats even had illustrations of the Ka'bah, revered holy site for muslims, and mosques, which angered the Muslims. Critics took to social media outraging over the sale of prayer mats as rugs and dubbed the move as 'disrespectful'. They also accused the company of cultural appropriation.
Instagram user Khadija R shared the photographs of the mats on social media.
"I am disgusted. I am livid @sheinofficial is also PROFITING off muslim prayer mats (janemaz/sajadah) by selling them as ‘fringe trim carpets’ for people to use casually around the house (sic)," she said in the post.
A few have the Kaaba printed on them, this is highly offensive, Khadija wrote.
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UPDATE: @sheinofficial has now removed most of these items from their website, which is what we wanted; however there’s been no acknowledgement, statement or apology from them. . I am disgusted. I am livid. @sheinofficial is also PROFITING off muslim prayer mats (janemaz/sajadah) by selling them as ‘fringe trim carpets’ for people to use casually around the house. A few have the Kaaba printed on them. THIS IS HIGHLY OFFENSIVE, Not only is it disrespectful but they once again renamed and stole credit from a whole faith this time, by failing to label it as a muslim prayer mat; which allows people to use it casually as a decorative mat. *A prayer mat is an important piece of fabric, used by Muslims, placed between the ground and the worshipper during their five daily prayers. It is NOT a carpet and must be treated with respect and you don’t ever wear shoes on it. It's important for us to acknowledge the disrespect that is committed here, and that action must be taken to remove this product from their line. Corporate organisations can be difficult to take down, but you can do your bit by: -BOYCOTTING THEM -RAISING SOCIAL MEDIA AWARENESS (can really make a difference) - SENDING EMAILS . They are a company based in china, which makes it more difficult to take certain actions, therefore tagging and raising awareness which will enable people to boycott them is the way forward until they take down the items, acknowledge and apologise. If anyone has any ideas of what more we can do, DM me. . Thanks to @toobzz__ for bringing my attention to this. . #shein #sheinofficial #muslim #prayermat #culturalappropriation #islam #china
"Not only is it disrespectful but they once again renamed and stole credit from a whole faith this time, by failing to label it as a muslim prayer mat; which allows people to use it casually as a decorative mat (sic)," Khadija wrote.
People reacted to the post and dubbed the sale of the prayer mats rugs as 'disgusting'.