Ever since Prime Minister Narendra Modi announced the pan-India lockdown on March 24 to break the chain of coronavirus pandemic, the state governments have been working towards ensuring that the aam janta have access to essentials.
With cases of Covid-19 steadily increasing by the day, Modi addressed the nation again and extended the lockdown to May 3.
The PM also asserted that delivery of essentials and grocery shops shall remain open during this period and day to day items be available at the doorsteps of citizens.
However, there was no mention of alcohol in his addresses to the nation - much to the disappointment of many. For those in Bengal who had emptied the remaining stock of liquor bottles in their houses, a sign of hope came with the news of booze delivery doing the rounds of social media. Their "spirits" soon dampened as it turned out to be a hoax.
As alcohol shops remained shut for a month, teetotallers and 'health experts' on Twitter rubbed salt (and lemons) into the wounds of drinkers by trending #LiquorFreeIndia.
The hashtag, fortunately, was hijacked soon by the funny people of Twitter who then imagined the difficult times for the drinkers with intoxicating memes.
Non-Alcoholics Vs Alcoholics pic.twitter.com/twnuP8M2cj
— Jitendra Srivastava (@Jitendr76377980) April 24, 2020
Everyone : We support #LiquorFreeIndia Neighbour Uncle : pic.twitter.com/ldTvCBNYKp — अतुल राव (@atulrao07) April 24, 2020
— K S (@kskarishma1) April 24, 2020
My feeling after seeing this trend #LiquorFreeIndia pic.twitter.com/0RIJSFqPwa — Manish Jha (@ManishJ35991520) April 24, 2020
— Sairaj Sonne (@_i_am_s_s) April 24, 2020
When Government earns highest tax amount from Liquor annually and this is trending in India Tax Department:#LiquorFreeIndia pic.twitter.com/DzOjHL4eB8 — sundar (@sundarcasm) April 24, 2020
Many others felt kick bad habits in lockdown was 'worth a shot'.
It is the best time to kick this habit those who are habitual of drinking. Let's make this campaign to save the Life of people atlarge. Many states reduced and shut down shops of liquor in lockdown so they can be continuously on this way which helps to make #LiquorFreeIndia
— Shivam Sharma (@shivamsharma_99) April 24, 2020
#LiquorFreeIndia ...why only liquor... even Cigarettes , Guthka ...paan mawa .... tobacco etc etc should be Stop .💪💪💪💪 — Sumit (@Sumit47102728) April 24, 2020
Lockdown actually made me realize that alcohol was never the cure but the real problem itself. #LiquorFreeIndia
— Comrade panwadi ☘️ (@ispeakshit) April 24, 2020